to remove filtersInformation Arts founder quits for angel investments
23 Feb 2012 | by Daniel Farey-Jones
. He said: "I remember from when I started out how hard it was to get access to a relatively small sum ...
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My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
. It's not about being aggressive, it's about drilling down so you get people to expand on their point ... ', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
Greenormal 3436 128 Never get out of the boat 3421 ...
CREATIVE STRATEGY: Sponsors' double fault at Wimbledon
07 Jul 2011 | by Simon S Kershaw
. And you get the reference to Evian s previous campaigns. For the tennis-refusenik who doesn t have ... of these in the run-up to the 2012 London Olympics): "While some dream of success, others are already up working ...
Direct marketers launch Green Preference Service
16 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
, an online service that allows consumers to get their direct mail changed to email and which has been...a week ago, nearly 10,000 consumers had joined. The service aims to get nearly two million ...
LinkedIn value soars to more than 500 times earnings
19 May 2011 | by Oliver Luft
. The company revealed that nearly 18m people have joined some kind of professional group on LinkedIn, and 1.2m ...
The BR 200 May 2011: The web's most influential bloggers (51-100)
18 May 2011 | by Staff
95 Never get out of the boat 3423 96 Rory Sutherland's blog ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
Syco Music team, he is responsible for marketing some of the biggest music acts in Britain. The company ... of Mark Cameron to Land Rover, and set about making the most of Mazda's limited UK budget with some ... force, he is determined to get Vauxhall on track. Last summer, he led its first brand-led, rather than ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
In October, the Royal Mail asked regulator Postcomm to approve a price hike for business clients in an attempt to raise 100m, prior to a privitisation in 2011. Postcomm has provisionally approved the proposal, which would see bulk prices rise by some 7% in the second quarter of 2011. The Royal Mail made a ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
of ads a day and have learned to shut the majority of them out. To overcome this and get that sought ... also help refine its targeting. Marketing is all about getting the right offer to the right people ... advocates: with member-get-member activity, instead of offering generic rewards to tempt customers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
