From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
data, Channel 4 is making sure it gets to know its viewers as individuals rather than as an indistinct ...
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My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
. It's not about being aggressive, it's about drilling down so you get people to expand on their point ... ', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...
Targeting students - the potential for brands
04 Oct 2011 | by Alice Dunn
Students are desperate to ensure they project the right image with their labels, so getting...+ are currently in full time education in Britain. Getting the branding right is key to appealing ...
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
Greenormal 3436 128 Never get out of the boat 3421 ...
The BR 200 May 2011: The web's most influential bloggers (51-100)
18 May 2011 | by Staff
95 Never get out of the boat 3423 96 Rory Sutherland's blog ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
Syco Music team, he is responsible for marketing some of the biggest music acts in Britain. The company ... of Mark Cameron to Land Rover, and set about making the most of Mazda's limited UK budget with some ... force, he is determined to get Vauxhall on track. Last summer, he led its first brand-led, rather than ...
Think BR: And they called it puppy love
07 Mar 2011 | by Andy Maslen
It s funny. You can spend a career in DM, thinking you ve seen every sector, then you get a puppy ... for effective copywriting. Some believe me; others don t. The naysayers should go and spend some time ... home, and I m sure you and Merlin are enjoying getting to know each other better and better ...
Loyalty schemes to push mobile payments
26 Jan 2011 | by Ed Owen
. Some reports have even suggested that Apple could distribute point of sale points free to retailers ... wallets were originally developed in Japan by mobile operator NCC Docomo, and some 37 million users now ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
In October, the Royal Mail asked regulator Postcomm to approve a price hike for business clients in an attempt to raise 100m, prior to a privitisation in 2011. Postcomm has provisionally approved the proposal, which would see bulk prices rise by some 7% in the second quarter of 2011. The Royal Mail made a ...
Hiscox first to use location-based Wi-Fi ad platform
11 Nov 2010 | by Daniel Farey-Jones
people to click through to get a quote in Openzone locations near its outdoor ads. The insurer's media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
