to remove filtersShell exaggerated fuel savings, rules ASA
19 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
clear that some factors, such as type of vehicle, engine size and driving conditions, may affect ...
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My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
. It's not about being aggressive, it's about drilling down so you get people to expand on their point ... ', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
data, Channel 4 is making sure it gets to know its viewers as individuals rather than as an indistinct ...
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
Greenormal 3436 128 Never get out of the boat 3421 ...
Think BR: CRM and a sledgehammered Lamborghini
01 Jun 2011 | by David Rolfe
For luxury brands, getting the basics right is the bare minimum, writes David Rolfe, client...and a brand needs to reinforce the decision that has been taken so a customer doesn t get cold feet ... ; these attributes are (or should be) a given. Unfortunately for Lamborghini, some basic line of communication ...
The BR 200 May 2011: The web's most influential bloggers (51-100)
18 May 2011 | by Staff
95 Never get out of the boat 3423 96 Rory Sutherland's blog ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
Syco Music team, he is responsible for marketing some of the biggest music acts in Britain. The company ... of Mark Cameron to Land Rover, and set about making the most of Mazda's limited UK budget with some ... force, he is determined to get Vauxhall on track. Last summer, he led its first brand-led, rather than ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
In October, the Royal Mail asked regulator Postcomm to approve a price hike for business clients in an attempt to raise 100m, prior to a privitisation in 2011. Postcomm has provisionally approved the proposal, which would see bulk prices rise by some 7% in the second quarter of 2011. The Royal Mail made a ...
CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy
06 Oct 2010 | by Simon S Kershaw
, the dark side of this relationship has been some well-publicised incidents of outright plagiarism. Even ... , apparently dodging a paint bomber. Look closely and you ll see that some of the paint has obscured some ...
CREATIVE STRATEGY: Feeling broody, anyone? Lexus may have the answer
15 Jul 2010 | by Simon S Kershaw
as though the client had spent its photography budget before getting to the retouching, which is a shame a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
