coats, but you get my drift. They re desperate to break the code on what all this data means and what ... . The one thing they do know? If they get to grips with data they can answer these questions and provide ... and in the latest gadgets. It even knows where we work and the address of some of our friends and what we really ...
The retailer, which this week will outline its strategy to get its UK business back on track as it announces a slip in domestic profits, intends to develop a sales channel for Clubcard rewards through the introduction of late-availability and limited-stock offers across categories including holidays, ticketing ...
"What, you mean you couldn t just order stuff online and get it delivered? No way!" When all ... surprised me is how few other retailers have followed suit. Some purchases are surely a natural for home ... definitely get customer service and happily deliver at a time and day to suit their customers ...
they need from Ikea to get a "perfect" night's sleep. A video at the top of the Facebook page will show ...
. It's not about being aggressive, it's about drilling down so you get people to expand on their point ... ', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...
sold on promotion, the rewards customers get in their Clubcard mailings are 'drowned out by coupon ... 'Spend 40 this week, get 5 off next week's 40 shop'. There are two points here. First, compared ... points are less rewarding as a tool. As customers get more promiscuous, the data's value eases off ...
loyalty programme. ICM's findings come as some major retailers are working on improving their loyalty ... to their mobile usage. Some 48% said they would prefer a voucher to spend at a high-street store, against only ...
, infant formulae milk, Esso fuel, in-store concessions and some Tesco bank products. Points can ... needed to fly to different destinations changed, with some routes needing more points than previously ...
at the outset, Indicia thought intelligently about how to get messages out to their target audience, how ...
automatically synched, on some mobile devices. Possibly quite nifty if you re a customer and rather clever ... ]. Up until now we ve been focusing on just being able to deliver fast access to free Wi-Fi and get that in the shops as quickly as possible." So while Waitrose will get to see who is buying what, the other half ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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