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Data marketers should stick to subjects consumers care about

data interesting, or aren't confident that they have the necessary skills to get properly stuck in ... that everyone in their street is getting a 'Big Dog'. When the term 'gamification' first raised its head a ... - http://bit.ly/jp8g7Y. Instead of trying to turn boring data into some form of enforced fun, why ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

. It's not about being aggressive, it's about drilling down so you get people to expand on their point ... ', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...

Targeting students - the potential for brands

Students are desperate to ensure they project the right image with their labels, so getting...+ are currently in full time education in Britain. Getting the branding right is key to appealing ...

CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer

MacBook Pro, there are two booklets. One is about all what you need to get started, which isn't very much ... ". Unlike every other tech company under the sun, Apple appreciates that you just want to get on with it and not have to read some thick manual, badly translated, and badly written in the original language ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

Greenormal 3436 128 Never get out of the boat 3421 ...

Make social a key touchpoint, says customer expert Phil Winters

in the medium. In the early days, some were too bashful while some were too bolshie, but later arrivals have ... with the implied promise of getting to know each other better. The question of how an organisation ... touchpoints such as staff, shops, and advertising, and to get involved. Talking to Brand Republic after ...

Microsoft's Skype deal could be a game-changer for mobile, say agencies

it needed that they could not have developed organically to get to where they want to go. Skype has been ... . But it is a hefty price tag to pay. If you remember the last internet bubble, some recent acquisitions have ... in exchange for the free calls, operators could get a cut of advertising perhaps? Consumers will understand ...

The BR 200 May 2011: The web's most influential bloggers (51-100)

95 Never get out of the boat 3423 96 Rory Sutherland's blog ...

Power 100: 100 to 50

Syco Music team, he is responsible for marketing some of the biggest music acts in Britain. The company ... of Mark Cameron to Land Rover, and set about making the most of Mazda's limited UK budget with some ... force, he is determined to get Vauxhall on track. Last summer, he led its first brand-led, rather than ...

Sony Ericsson draws up CRM plans to boost consumer loyalty

content offering advice on how to get the best from smartphones. According to Ben Padley, vice ... . According to Nokia's UK head of brand and campaigns Adam Johnson, the brand has previously used some CRM ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.