19 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
site because, "Ryanair is a well-known brand, but Ryanairhotels.com isn't, and we want to get the message out there.
"We're more concerned to build up the business and use whatever commissions we get ...
'Leary said: "Making money in the short term isn t the objective guaranteeing that people get the lowest ...
14 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
The launch of the campaign comes as an estimated 3.6 million families and individual consumers are expected to use the airport during the holiday period.
The campaign, which launches on 19 March and was created by agency Masius, will use the strapline, "Everyone gets a smoother takeoff at Heathrow ...
14 Mar 2012
| by Mark Thomson, Olympics and international director, Royal Mail
.
It's not about being aggressive, it's about drilling down so you get people to expand on their point ...
', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...
15 Feb 2012
will list it.
Mktg Can I control what gets written about my business?
TripAdvisor You can access ...
03 Feb 2012
| by Gemma Charles
just to get into Tube stations, while some newspapers have whipped up a sense of moral outrage about ...
into which Macleod this week launched the 'Get ahead of the Games' marketing campaign , funded ...
.
Should the campaign not have opted for shock tactics to get people off the system completely? Macleod ...
26 Jan 2012
| by Matthew Chapman
, infant formulae milk, Esso fuel, in-store concessions and some Tesco bank products.
Points can ...
needed to fly to different destinations changed, with some routes needing more points than previously ...
08 Dec 2011
| by Sara Kimberley
, Beefeater Grill, Table Table, Brewers Fayre and Taybarns brands, as Whitbread looks to overhaul some of its ...
06 Oct 2011
| by Simon S Kershaw
as some rather bland PR disguised as advertising.
BA has not given me any concrete reasons why anyone ...
21 Jul 2011
| by Staff
Greenormal
3436
128
Never get out of the boat
3421 ...
15 Jun 2011
The scheme allows consumers to make unlimited date changes within a four-week window, forgo extra charges such as booking fees and bag check-in fees, and get automatic speedy boarding when booking through the website.
Three press ads, created by Publicis, under the strapline Times Change depict a ...