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VIDEO: Ryanair's O'Leary launches hotel comparison site

site because, "Ryanair is a well-known brand, but Ryanairhotels.com isn't, and we want to get the message out there. "We're more concerned to build up the business and use whatever commissions we get ... 'Leary said: "Making money in the short term isn t the objective guaranteeing that people get the lowest ...

Heathrow runs family-friendly Easter campaign

The launch of the campaign comes as an estimated 3.6 million families and individual consumers are expected to use the airport during the holiday period. The campaign, which launches on 19 March and was created by agency Masius, will use the strapline, "Everyone gets a smoother takeoff at Heathrow ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

. It's not about being aggressive, it's about drilling down so you get people to expand on their point ... ', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...

We'll Call You: TripAdvisor

will list it. Mktg Can I control what gets written about my business? TripAdvisor You can access ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

just to get into Tube stations, while some newspapers have whipped up a sense of moral outrage about ... into which Macleod this week launched the 'Get ahead of the Games' marketing campaign , funded ... . Should the campaign not have opted for shock tactics to get people off the system completely? Macleod ...

Tesco boosts Clubcard with Virgin Atlantic partnership

, infant formulae milk, Esso fuel, in-store concessions and some Tesco bank products. Points can ... needed to fly to different destinations changed, with some routes needing more points than previously ...

Whitbread appoints EHS 4D for CRM activity

, Beefeater Grill, Table Table, Brewers Fayre and Taybarns brands, as Whitbread looks to overhaul some of its ...

CREATIVE STRATEGY: BA = bad advertising?

as some rather bland PR disguised as advertising. BA has not given me any concrete reasons why anyone ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

Greenormal 3436 128 Never get out of the boat 3421 ...

EasyJet 'times change' by Publicis

The scheme allows consumers to make unlimited date changes within a four-week window, forgo extra charges such as booking fees and bag check-in fees, and get automatic speedy boarding when booking through the website. Three press ads, created by Publicis, under the strapline Times Change depict a ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.