23 Apr 2010
| by Russell Davies
, advertisers don't get anything but the standard 140 characters
of text to play with. They just have to use ...
to like and re-Tweet
and not get bored with, then that's not easy - you're going to need a
dedicated ...
23 Apr 2010
| by Russell Davies
, advertisers don't get anything but the standard 140 characters
of text to play with. They just have to use ...
to like and re-Tweet
and not get bored with, then that's not easy - you're going to need a
dedicated ...
23 Apr 2010
if some
uncertainties remain. He says: "The sectors showing the strongest growth
are TV, the tabloids ...
- and there will be
some stark choices ahead for media owners, advertisers and agencies
alike. He explains: "If 2009 ...
, Starcom MediaVest Group "Some sectors will perform well, while others may fall behind. The
market as a ...
23 Apr 2010
if some
uncertainties remain. He says: "The sectors showing the strongest growth
are TV, the tabloids ...
- and there will be
some stark choices ahead for media owners, advertisers and agencies
alike. He explains: "If 2009 ...
, Starcom MediaVest Group "Some sectors will perform well, while others may fall behind. The
market as a ...
16 Apr 2010
for their campaigns is not where it used to be.
The void these companies left was, for us, like getting a backstage ...
the seeds of talent and hard work.
And then, surprise surprise, the world went nuts and the previously ...
of in 2010? Now that some tools (mobile, Facebook, Papervision, Unity) are over-explored, I'd like a return ...
16 Apr 2010
'll fail. Some days you'll be a genius. Some days you'll be stupid. Don't get stuck on one. Never ...
. The higher you climb at work, the worse it gets. Your family sees less of you; you are worried your spouse ...
, digital media, network agencies or recession were going. For I knew where I was headed.
Here are some ...
16 Apr 2010
, will be resting in ultimate peace by then. It's a fact and no fortune-teller will get a cent telling you.
So ...
the difference. Some of us still seemed to be turned off by the thought that the answer to an advertising brief ...
is no longer a persuasive way to get a message across. At least, as long as we are still watching telly ...
16 Apr 2010
in October 2009 to work at The Jupiter Drawing Room and, in addition to my two suitcases, I came toting some ...
the publicised broadband issues, the 98 per cent mobile phone penetration rate, coupled with some of the world ...
Cup approaching, South Africans are finally getting a chance to show these skills to the world. And I ...
16 Apr 2010
gain significant share in a new market; get closer to best-practice faster than the competition ...
.
For some of us, the sense of deja vu is inordinate. "What is a website for, why should I have one?", sounds ...
of the fittest punishes the slowest runners. So get ready to be a fast follower.
First, you'll need a business ...
16 Apr 2010
, when its marketers first approached us, we told them not to advertise.
This wasn't some publicity ...
customers. In other words, by getting involved at a much earlier stage of the proceedings. After all ...
base came through equally unscathed - in some cases, positioned better than before. And if you look ...