to remove filtersMaxus names Snowdon as worldwide marketing director
03 Jun 2010 | by Mark Banham
. I'm delighted she's joining us. She's smart, fun to work with, and gets things done. She will fit ...
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Maxus appoints Hodge as worldwide head of trading
13 Jul 2010 | by Mark Banham
will work in partnership with WPP media-buying network GroupM, for which he retains some responsibilities ... ] has great experience and relationships that will help our clients get the most for their media ...
23red poaches CHI director Tom Huxtable
27 May 2010 | by Ben Bold
culture and get people to really shout about their work." Asscher said: "Last year was our best to date ...
On the Campaign Couch ... with JB
30 Apr 2010 | by Jeremy Bullmore
to get rid of her? A: As the wife of an important client, she's bound to be headhunted by at least ... lead-time". For some new brands, newness is counter-productive. Many expensive drinks benefit from ... , foolishly, believe that a brand can be conceived and launched and then left to get on with it. ("Launch ...
The World's Leading Independent Agencies 2010: Grupo W
16 Apr 2010
for their campaigns is not where it used to be. The void these companies left was, for us, like getting a backstage ... the seeds of talent and hard work. And then, surprise surprise, the world went nuts and the previously ... of in 2010? Now that some tools (mobile, Facebook, Papervision, Unity) are over-explored, I'd like a return ...
The World's Leading Independent Agencies 2010: Creativeland Asia
16 Apr 2010
'll fail. Some days you'll be a genius. Some days you'll be stupid. Don't get stuck on one. Never ... . The higher you climb at work, the worse it gets. Your family sees less of you; you are worried your spouse ... , digital media, network agencies or recession were going. For I knew where I was headed. Here are some ...
The World's Leading Independent Agencies 2010: Walker
16 Apr 2010
, will be resting in ultimate peace by then. It's a fact and no fortune-teller will get a cent telling you. So ... the difference. Some of us still seemed to be turned off by the thought that the answer to an advertising brief ... is no longer a persuasive way to get a message across. At least, as long as we are still watching telly ...
The World's Leading Independent Agencies 2010: Strawberryfrog
16 Apr 2010
gain significant share in a new market; get closer to best-practice faster than the competition ... . For some of us, the sense of deja vu is inordinate. "What is a website for, why should I have one?", sounds ... of the fittest punishes the slowest runners. So get ready to be a fast follower. First, you'll need a business ...
The World's Leading Independent Agencies 2010: Kolle rebbe
16 Apr 2010
, when its marketers first approached us, we told them not to advertise. This wasn't some publicity ... customers. In other words, by getting involved at a much earlier stage of the proceedings. After all ... base came through equally unscathed - in some cases, positioned better than before. And if you look ...
The World's Leading Independent Agencies 2010: Fischer+Fala!
16 Apr 2010
Scheherazade comes in, and starts telling stories that get the king's attention, night after night. A good idea ... we've been doing for the past 25 years. Some campaigns made advertising history; others came out ... to their image. And they get angry when brands try to be something they are not. Technology creates new ways ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
