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Phones4U horror spot tops 2011's most complained about ads

the classic horror themes, get the Phones4U sense of humour, and understand what our ads are trying ... each encounter around 1,000 commercial communications per day Some topics when used creatively will always attract some scutiny, not least religion, gambling, sex, violence and drug-taking, however the UK ...

MAA survey shows agency salary bounceback after 2011 plunge

: "Salaries are just getting back to what they previously were following the industry-wide pay freezes many ... with an average per capita expenditure of 618 per head. Some 37 agencies took part in the survey after ...

Marketing spend to increase in 2012, indicates survey

agencies were contacted. Some 37% thought budgets would increase, while 45% believed they would stay ... with only 37% of respondents believing it would stay the same. Some 41% thought budgets would increase ... the year. At the time of the survey, which took place across the first quarter of 2012, some 67 ...

Ditching flu awareness ads contributed to more deaths, paper claims

to underestimating the danger of flu. It is really important to advertise to them to encourage them to get their flu ... start to get into two experts arguing over their own data, it s really difficult as an outsider to look ... : "We disagree with some of the conclusions, which are based on inappropriate comparisons. For example ...

School Reports 2012: The Red Brick Road

While The Red Brick Road made some significant advances internally during 2011, notably its merger...creative team of Matt Lee and Peter Heyes, who had devised some of TRBR's Magners and Thinkbox activity, departed to join DDB in September. TRBR had some sporadic creative highlights, including its Magners ...

School Reports 2012: Poke

Poke turned ten in 2011 and made it a year to be proud of, picking up some covetable new clients...on the clients it has. But last year, the agency attracted some high-profile business including Mulberry, which ... saw a solid performance and some innovative campaigns, all of which sets Poke in good stead for 2012 ...

School Reports 2012: McCann Erickson

McCann Erickson was accused of being asleep in its last school report. In 2011, despite some high...doesn't seem to have turned a corner just yet, with the exception of some standout American Airlines ...

School Reports 2012: Work Club

in some new business to be proud of, such as taking lead agency status on Sharp's advertising across

School Reports 2012: MEC UK

with some success. Last year, it won a gold at the Campaign Media Awards, for a campaign it brokered between

School Reports 2012: Ogilvy & Mather Advertising

to get serious again about its creative product. This hasn't meant that the agency has turned into an award-winning creative shop overnight, but last year did see some charm return to Ogilvy's work, best ... of its key objectives of winning a big UK client, despite making it down to the final stages on some big ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.