30 May 2012
| by Arif Durrani and Ben Hall
the classic horror themes, get the Phones4U sense of humour, and understand what our ads are trying ...
each encounter around 1,000 commercial communications per day
Some topics when used creatively will always attract some scutiny, not least religion, gambling, sex, violence and drug-taking, however the UK ...
16 May 2012
| by Matthew Chapman
: "Salaries are just getting back to what they previously were following the industry-wide pay freezes many ...
with an average per capita expenditure of 618 per head.
Some 37 agencies took part in the survey after ...
11 May 2012
| by Matthew Chapman
agencies were contacted.
Some 37% thought budgets would increase, while 45% believed they would stay ...
with only 37% of respondents believing it would stay the same.
Some 41% thought budgets would increase ...
the year.
At the time of the survey, which took place across the first quarter of 2012, some 67 ...
17 Apr 2012
| by Daniel Farey-Jones and Emma Powell
to underestimating the danger of flu. It is really important to advertise to them to encourage them to get their flu ...
start to get into two experts arguing over their own data, it s really difficult as an outsider to look ...
: "We disagree with some of the conclusions, which are based on inappropriate comparisons. For example ...
02 Apr 2012
| by Staff
While The Red Brick Road made some significant advances internally during 2011, notably its merger...creative team of Matt Lee and Peter Heyes, who had devised some of TRBR's Magners and Thinkbox activity, departed to join DDB in September.
TRBR had some sporadic creative highlights, including its Magners ...
02 Apr 2012
| by Staff
Poke turned ten in 2011 and made it a year to be proud of, picking up some covetable new clients...on the clients it has. But last year, the agency attracted some high-profile business including Mulberry, which ...
saw a solid performance and some innovative campaigns, all of which sets Poke in good stead for 2012 ...
02 Apr 2012
| by Staff
McCann Erickson was accused of being asleep in its last school report. In 2011, despite some high...doesn't seem to have turned a corner just yet, with the exception of some standout American Airlines ...
02 Apr 2012
| by Staff
in some new business to be proud of, such as taking lead agency status on Sharp's advertising across
02 Apr 2012
| by Staff
with some success. Last year, it won a gold at the Campaign Media Awards, for a campaign it brokered between
02 Apr 2012
| by Staff
to get serious again about its creative product.
This hasn't meant that the agency has turned into an award-winning creative shop overnight, but last year did see some charm return to Ogilvy's work, best ...
of its key objectives of winning a big UK client, despite making it down to the final stages on some big ...