Pitch update
24 May 2012
and whether it was worth them getting on the train in the first place. Media agencies are not optimistic ...
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Double Standards - 'Out-of-home and mobile will be great partners'
24 May 2012
as this technology slowly gets accepted and understood in our society. Near-field communication will soon be seen ... , are consumers interacting with these enhanced opportunities as much as you would have expected? In some cases ...
Why we're loving - Scott Holmes and Tom Rotthenberg
24 May 2012
in that 'galaxy far, far away ... '" I nside Holmes and Rothenberg Why did you get into media ... together over the past six months. Do you get on? SH: On Xbox, there's a lovely attitude of "we ...
I wish I'd done ... Bing 'decode Jay-Z with Bing'
24 May 2012
One day, this will be cited by the next generation of industry stars as one of the pieces of work that inspired them to get into our business. For me, it's the benchmark for integrated thinking. And proves that advertising can take on any shape. I still have to swallow back the sick every time I think about ...
Claire Beale: History suggests DDB can be revived by A&E
24 May 2012 | by Claire Beale
that it did not want to get stuck in advertising's middle ground, not big enough to satisfy the energies ...
Jeremy Lee: Agencies need to learn that stability breeds success
24 May 2012 | by Jeremy Lee
. And who knows? Perhaps Parslow might find himself in the position of jealously eyeing up some Adidas ...
On the Campaign Couch ... with JB
24 May 2012 | by Jeremy Bullmore
and where you get stamps from. Q. My agency is developing a major campaign for an energy drink. We ...
Is Saturday key for brands?
24 May 2012
efficiently. Store and product launches will benefit from increased Saturday circulations, which are, in some ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
it by the company it keeps, then CM, as it is referred to by staff, has some impressive credentials. Adidas, Nissan, Procter Gamble and Citi are just some of the brands that have turned to Critical Mass for its ability ... of some digital shops. Rather, the agency specialises in methodically building an understanding ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Project's bid to get people together with their neighbours for the Queen's Diamond Jubilee on Sunday 3
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
