to remove filtersFacebook ad prices rise as brands ramp up campaigns
19 Jul 2011 | by Sarah Shearman
in Facebook campaigns decreased cost per acquisition by 32%. Retail gets the best click-through rates ...
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Adstream acquires Little Black Book
26 Aug 2011 | by Daniel Farey-Jones
advertising and media professionals across more than 40 cities in the world. Some of the portal s main ...
Warc chief executive Olins steps down
14 Jul 2011 | by Daniel Farey-Jones
with some very talented and committed people. I wish Warc every success and feel confident that it has ...
All about...The Mail on Sunday
02 Jun 2011 | by Alasdair Reid
Some of us had just about started to believe that it was safe to buy a newspaper without a ... . But back then, everyone was at it - and it got to the stage that you'd feel cheated if you couldn't get a ... to received a Tesco voucher worth 5 - and future rewards vouchers will be redeemable from some of the biggest ...
Roddy becomes chief creative at Publicis & Hal Riney
19 Apr 2011 | by Arif Durrani
identified as a critical market for Publicis. Roddy said: "I'm ecstatic to get started bridging Riney ...
WPP invests $5m in Facebook marketing platform Buddy Media
29 Oct 2010 | by Ben Bold
WPP Digital is investing $5m (£3.14m) into Buddy Media, a Facebook management system used by some
Albion revs up Epson printer campaign
05 Oct 2010 | by Mark Banham
wanted to inject some fun into this campaign." Albion has also devised an electronic direct mail ...
Which? illustrates testing rigour with dirty dog ad
21 Sep 2010 | by Daniel Farey-Jones
and a stream, rolling in cow muck, getting covered in sludge, cosying up to a tramp and rooting around ...
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
. It aims for people to think twice about the risky situations they get themselves into while under ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
-Zaidy , the managing partner at Saint@RKCR/Y R, says: "Some clients are still using the 70s' marketing handbook and don ... the value of digital, because they are still unconvinced compared with TV." This calls for some ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
