BETC London wins global project for Samsung Smart TV
16 Apr 2012 | by Daniel Farey-Jones
in some markets, according to agency chief executive Matthew Charlton. Jinny Jung, marketing director ...
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Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
agencies were contacted. Some 37% thought budgets would increase, while 45% believed they would stay ... with only 37% of respondents believing it would stay the same. Some 41% thought budgets would increase ... the year. At the time of the survey, which took place across the first quarter of 2012, some 67 ...
Campaign Viral Chart: Chevy Super Bowl music video rises to top
10 Feb 2012 | by Ben Hall
. 1. Chevy 'needing, getting' by Goodby, Silverstein Partners 408,186 shares this week All ...
Comet slammed for advertising 'misleading' discounts
08 Feb 2012 | by Matthew Chapman
Comet had not obeyed guidelines because some of the goods being advertised were not on sale ...
Russell Davies: It's time to educate your clients to the reality of 3D printing
02 Feb 2012 | by Russell Davies
philosophy underlying their organisation - they have even spawned a political party in some countries ... -Humphrys-deliberately-misunderstanding-it-on-the-Today-programme stage yet, but we're getting there quickly. 3D printing has already had its first big copyright spat ... steps ahead of written law or getting embroilled in political issues. And it's a sign that 3D printing ...
The rise of ad sales spells new era at Microsoft
26 Jan 2012 | by Jeremy Lee
vacuum into the office of its genial general manager, Andy Hart. Aside from having some natural light ... witty and animated company. That is after getting past the "Do you want a can of Coke?" ritual ... occasionally straying off brief and being a bit of a laugh (when he gets particularly animated about something ...
2012 CES offers a glimpse into the future for brands
19 Jan 2012
and very fruitful. Here are some trends and observations that stood out for me. Motion ... become a screen - in every imaginable size. You'd better get prepared with answers to the question of how ...
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
, Flash has been incrementally aligning itself to HTML for some time and Adobe is now moving towards HTML5 ... . Performance varies from browser to browser and some functionalities are more effective than others. Adoption ...
Russell Davies: Attention adland - drones are going to take over our lives
19 Jan 2012 | by Russell Davies
. Media organisations are eagerly exploring these technologies - they're getting smaller, cheaper ... -keepers? You know it'll happen if they get cheap and reliable enough. The army and the CIA are training ...
The Year Ahead for ... Technology
12 Jan 2012 | by Jean-Paul Edwards
trusted, secure, always-on, ever-backed-up environment. This will cause some to fundamentally reappraise ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
