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PRWeek podcast: TripAdvisor case shows why brands must engage

The TripAdvisor ruling has highlighted the increasing need for brands coming under fire to 'get...for reputational threats was also vital. This is about getting people who love your product to say nice things ... attack. The key thing is to get involved. From a brand s perspective, they need to get involved ...

Generation Y: Demanding diners who expect healthy eats and good value

are likely to still be living at home, starting work or getting part time jobs, and therefore have some ... eating out venues under the microscope to ensure they get full value for money. This throws eating out brands into the spotlight and in particular the ones getting it right, and why. The top five brands ...

Campaign Viral Chart: Chevy Super Bowl music video rises to top

. 1. Chevy 'needing, getting' by Goodby, Silverstein Partners 408,186 shares this week All ...

Flack's Week: 10 February

be 'wheelie excited' to have won the account. Last weekend, while some were worrying about ...

Think BR: The value of biometrics

have known for some time that it is dangerous to rely wholly on what people can, through ...

Public Sector: Institute forms to help media on education

information gets out of academia to people making decisions across the sector, such as teachers and carers ...

Think BR: Marketers should heed the Olympic clampdown

draconian to some, it is important to remember that any trademark registrations and statutory provisions ... at some recent Olympic events. For example, Nike bought up billboard space around the venues ... to ambush the Games official sponsor, Reebok. It is possible that some brand owners are unaware ...

Media Bitch's Diary 9 February

-'Baywatch' bombshell Carmen Electra got a bit of a rough reception, with some of the crowd shouting "Who are ya ...

CREATIVE STRATEGY: Snickers scores with a sweet insight

're not you when you re hungry". Fine. But this is followed by, "Get some nuts", which feels very much like a ... At this juncture, woe betide the suit that gets in the way of me and a hot meal, as the morning ... Collins in full flow. But then one of the lads gets a word in edgeways and hands Collins a Snickers bar ...

Private View: Darren Bailes and Dave Bedwood

, the other needs to get a move on. Only when they are in-sync will the earth rumble. Hang on. As I watch ... get, without being pure documentary. I like. I wish the Nike (3) campaign was created with a little less restraint. Some of our greatest medal hopes and athletes - who, come July, will possibly ...

 

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