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VO5 Extreme Style 'pageant' by Euro RSCG London

The interactive iAd invites people to "village your hair" by manipulating a photo with various styles. Each style gets a reaction from a villager, such as the butter churner or needle worker, before an "Extreme Style" look gets you banished from the village for not conforming. Users can Tweet pictures ...

Nivea 'wrapped in friendship' by Agency Republic

and then get free, personalised wrapping paper, featuring themselves and their chosen friend.

NMA names 2010's Top 10 most effective newspaper ads

marketer went on to say NMA s initial results for Q1 supported a lot of the knowledge she had been getting ...

Mama Mio 'Get Waisted' by Baber Smith

product Get Waisted. From 1 March, 1 from every bottle sold in Debenhams and mamamio.com will be donated ...

Brands take the initiative in Fairtrade Fortnight

Many of the UK's biggest brands already boast Fairtrade endorsement for some products and include the accreditation within their marketing campaigns. View the gallery of some of the most actively engaged brands aligned with Fairtrade values here. ...

Olay ad censured for airbrushing

deficiencies. But it admitted there had been some minor retouching around Twiggy's eyes, which ...

Regulator bans Miele vacuum ads over hardiness claims

most products would last for 20 years but argued the ads claims were not absolute as there may be some ...

Ambi Pur 'pour lavatory' by JayGrey, Sydney

An older woman gets to grips with a young Adonis in this new print campaign for Ambi Pur by JayGrey

Leo Burnett leads Campaign Photo shortlist

The competing pictures, for brands ranging from Tanqueray Gin, Fairy and Kellogg's Crunchy Nut to Levi's, Pullman Hotels and Channel 4, will be pitched against each other in a final judging session in August. Leo Burnett leads the ad agencies vying for prizes, with five shortlisted entries for Shelter ...

Xyladecor 'figurehead' by Callegari Berville Grey

The ad focuses on a mermaid figurehead at the front of an old ship. Unfortunately the mermaid's frontage has succumbed to gravity and started to face southward. The strap line reads: "Don't let wood get old" ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.