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Reckitt Benckiser hits carbon footprint target eight years early

target for 2020. "Getting there eight years early is a tremendous achievement. We will build ...

Apple cements most valuable brand status as UK's giants slide

of are they doing it fast enough and some would say they are and some would say they need to speed up. "There ... are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

social media content that will really get people talking." The Milk Marketing Forum will release a ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

at some point in our history been guilty as well. Traditionally the numbers need to be made ... guidance, quarterly reporting, and changed our compensation system. It did provide some space for people ... digital gain your brand trust in the same way? Absolutely. We have some brands that have been built ...

Sector Insight: soap, bath and shower

germs. High penetration. Good news to some extent, but means limited chance of attracting new customers to the sector. Growth needs to come from NPD. Price. Opportunities to get shoppers to trade ...

Boots revamps pharmacies to reflect specialities

so some of the lifestyle imagery means that the lifestyle imagery is not as relevant to them ... advertising with the potential for TV advertising to raise awareness of some services such as eye health ... and we want to expand some of our pharmacy services, so for example in Birmingham and Derby we now have ...

Save the planet marketing 'won't change consumer behaviour'

of communities wanting to get involved in 'Future Friendly'. The website had more than 55,000 hits for the last ...

Helen Edwards: Grand incentive to alter pack mentality

-status as a brick phone; less could become more - with a very nice ego boost for the marketer who gets ... , and by delivering clear reasons to buy into the larger sizes, customers can feel they are getting better value from ...

King of Shaves takes on Gillette with online subscription offer

they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

, is that marketing must lead, not follow. We need foresight, not insight. Only then can we get one step ahead ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.