to remove filtersKing of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
at some point in our history been guilty as well. Traditionally the numbers need to be made ... guidance, quarterly reporting, and changed our compensation system. It did provide some space for people ... digital gain your brand trust in the same way? Absolutely. We have some brands that have been built ...
VO5 Extreme Style 'pageant' by Euro RSCG London
12 Apr 2012
The interactive iAd invites people to "village your hair" by manipulating a photo with various styles. Each style gets a reaction from a villager, such as the butter churner or needle worker, before an "Extreme Style" look gets you banished from the village for not conforming. Users can Tweet pictures ...
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
measures approved by Shapps include a further round of "Portas Pilots" to trial some of the TV star ...
Editor's Comment: Face it - size still matters on Facebook
29 Mar 2012 | by Noelle McElhatton
you are going to get a million, don't bother ... There's no point having a little Facebook community ... last week that if a P G brand video on YouTube only 'gets 7000 hits in three days, it's a pig. Take ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
benefit are you getting from sponsoring the Olympics? A: For the Vancouver 2010 Winter Olympics we ... in the UK [last year] we generated an extra $20m so we're already delivering on what we expected to get ... ? A: We're in it for several reasons. One, we truly want to get more products in more people's hands ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
the organisation on a track . People then get inspired by the vision, and they do great things as a result ... desire to see how much we could do. Making sure the point of view gets translated into the product ... code and get a map of all the shops. You would see special offers relevant to you and special menus ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
and learn: "Try new things, accept some won t work, learn why Finding your purpose Force ... -to-one relationships in real-time with every person in the world. But achieving this vision requires some fundamental ... " to help Mums and families get to the Games. We learned that when they get to the Games, they can ...
P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
. Pritchard said P G needs to make some "fundamental shifts" in the way it operates, according to The Wall ... sales at lower costs. Achieving this vision requires some fundamental shifts in how we operate ...
Think with Google: Which brands are getting online content right?
13 Mar 2012 | by Hamish Nicklin, Industry leader, creative agency at Google
on and share is always going to stand out and be of major benefit to brands. Some may argue that not all ... insurance such as Comparethemarket.com can get people hunting for a Russian meerkat's back story , then any brand can. For further reading on which brands are getting online content right ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
