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Durex lube online ad gives complaints the slip

23 May 2012 | by Sarah Shearman

and therefore its advertising must contain some sexual content but it did not consider it to be explicit ... push at the start of the year with a TV ad and social media campaign to get couples "in ...

King of Shaves takes on Gillette with online subscription offer

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...

Skyn condom ads safe after ASA throws out complaints

02 May 2012 | by Matthew Chapman

, the advertising watchdog accepted some consumers would find the posters distasteful because of overt references ...

VO5 Extreme Style 'pageant' by Euro RSCG London

12 Apr 2012

The interactive iAd invites people to "village your hair" by manipulating a photo with various styles. Each style gets a reaction from a villager, such as the butter churner or needle worker, before an "Extreme Style" look gets you banished from the village for not conforming. Users can Tweet pictures ...

Public unruffled by 'sexy' outdoor ads

28 Feb 2012 | by Maisie McCabe

are the dirtier you get", was described as "eye-catching", "harmless", "light-hearted", "funny" and "suitable ...

REN 'clean skin' by Dare

22 Feb 2012

The film, by Dare, contains nudity and sex scenes, and was designed to have viral effect. The brief was to "get people to start seeing REN as a contender in the skincare market". The work, which was filmed ?in Sweden, was created by Danny Brooke-Taylor and directed by Vince Squibb through Gorgeous. ...

Skyn condom brand takes testimonial approach

13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

testimonials borne out of Skyn focus groups, claiming that some women said the product was "the best sex they d ...

Olympic hopefuls join Pantene campaign

30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

. These women are a wonderful fit with our heritage of performance and shine. "Their hair is easily some ...

Durex campaign promises to help couples get in sync

24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

called "How in-sync are you?". The campaign shows two turntables playing 'Let's Get it On' by Marvin ... connection", which will be determined by a cross-fader mechanism to let couples get to the next level ...

WFA unveils keynote speakers for Global Marketing Conference

23 Jan 2012 | by Arif Durrani

some of the best of the rest to the US in order to share and celebrate global best practice in brand ...

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