24 Feb 2012
| by Eva MacIntosh
With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo...of the demand we were getting for digital specialists to work in marketing. The modern marketing department ...
is getting increasing value for money from its ad budgets by boosting its online investment.
'There ...
people,' says James Whitehead, executive partner at JWT London. 'There are few automated shortcuts to get ...
24 Feb 2012
| by Mhairi McEwan
or six markets and representatives from some of the smaller ones. It will also include some ...
on the big picture can deliver amazing things. Get them talking about why they care, and what their personal ...
07 Feb 2012
| by Elizabeth Pears
with politicians, patient organisations and the NHS. Some of the challenges include supporting members ...
19 Jan 2012
to develop the character, rather than get rid of him completely.
The 10 million Macmillan Cancer Support ...
? Then you might enjoy getting to grips with a tricky brief from Gloucester Police. The boys in blue ...
and Initiative - are all planning to pitch, there is some interest as to whether any other networks will throw ...
02 Dec 2011
| by Daniel Farey-Jones
've made to the Revlon brand, and hopefully, we'll get the opportunity to work with them again."
Revlon ...
02 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
The range features a gothic black and gold pack design. Supporting ads, created by Ponce Buenos Aires and adapted for Europe by Bartle Bogle Hegarty, will span TV, digital, outdoor and PR activity. They use the strapline 'Get it on for the end of the world'.
Digital ads for the deodorant and shower ...
08 Jul 2011
| by Simon Clift
What's Cannes for? It used to be a get-together to celebrate the best of the craft by having a ...
Brazil, India, Russia.
(2) Agency execs who find they can get round the whole network in less time ...
, is Portuguese. I reckon there were more Brazilians along the Croisette than on the Avenida Atl ntica. Some 800 ...
07 Apr 2011
| by Sara Kimberley
programme" surrounding erectile dysfunction.
Advertising rules in the UK and some other European markets ...
19 Jan 2011
| by Katherine Levy
communication gets the right exposure and reaches our specific audience targets.
"The7stars agency understands how to get our brand communications out into the right spaces, and we are impressed ...
some fantastic brands in its portfolio, with really diverse and interesting markets to target. It is a ...
13 Dec 2010
| by Ed Owen
Paras owns some of the leading Indian over-the-counter brands, including:
Moov, the No 2 topical analgesic pain ointment
D'Cold, the No 2 cold and flu remedy
Dermicool, the No 2 for prickly heat
Krack, the No 1 medicated skin treatment for cracked heels
Itch Guard and Ring ...