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Digital killed the marketing star

With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo...of the demand we were getting for digital specialists to work in marketing. The modern marketing department ... is getting increasing value for money from its ad budgets by boosting its online investment. 'There ... people,' says James Whitehead, executive partner at JWT London. 'There are few automated shortcuts to get ...

Marketing Guru on... avoiding chaos in the search for international growth

or six markets and representatives from some of the smaller ones. It will also include some ... on the big picture can deliver amazing things. Get them talking about why they care, and what their personal ...

Luther Pendragon to help ABPI tackle controversial NHS reforms

with politicians, patient organisations and the NHS. Some of the challenges include supporting members ...

Pitch Update

to develop the character, rather than get rid of him completely. The 10 million Macmillan Cancer Support ... ? Then you might enjoy getting to grips with a tricky brief from Gloucester Police. The boys in blue ... and Initiative - are all planning to pitch, there is some interest as to whether any other networks will throw ...

MediaCom picks up Revlon from Starcom

've made to the Revlon brand, and hopefully, we'll get the opportunity to work with them again." Revlon ...

Lynx unveils £5.6m ad drive for 'Final Edition'

The range features a gothic black and gold pack design. Supporting ads, created by Ponce Buenos Aires and adapted for Europe by Bartle Bogle Hegarty, will span TV, digital, outdoor and PR activity. They use the strapline 'Get it on for the end of the world'. Digital ads for the deodorant and shower ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

What's Cannes for? It used to be a get-together to celebrate the best of the craft by having a ... Brazil, India, Russia. (2) Agency execs who find they can get round the whole network in less time ... , is Portuguese. I reckon there were more Brazilians along the Croisette than on the Avenida Atl ntica. Some 800 ...

JWT and McCann share Viagra ad business

programme" surrounding erectile dysfunction. Advertising rules in the UK and some other European markets ...

The7stars wins £2m Mentholatum media business

communication gets the right exposure and reaches our specific audience targets. "The7stars agency understands how to get our brand communications out into the right spaces, and we are impressed ... some fantastic brands in its portfolio, with really diverse and interesting markets to target. It is a ...

Reckitt buys into Indian market

Paras owns some of the leading Indian over-the-counter brands, including: Moov, the No 2 topical analgesic pain ointment D'Cold, the No 2 cold and flu remedy Dermicool, the No 2 for prickly heat Krack, the No 1 medicated skin treatment for cracked heels Itch Guard and Ring ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.