to remove filtersMediaCom picks up Revlon from Starcom
02 Dec 2011 | by Daniel Farey-Jones
've made to the Revlon brand, and hopefully, we'll get the opportunity to work with them again." Revlon ...
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Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
and also assume that almost everyone getting a new phone is going to opt for a smartphone, and you ... significant part of our consideration during the planning process and we're now looking at some form ...
Rimmel London sponsors Glam Media in fashion week video deal
16 Sep 2011 | by Sophie Maden
series of Rimmel London make-up styling videos using the brand s slogan: "Get the London look ... with and will get us out there." In May, Glam Media appointed Warner Brother's media strategist Malcolm Attwells ...
IPC strikes ad deal with Procter & Gamble for mobile sites
06 Sep 2011 | by Sophie Maden
looking to incorporate mobile platforms into their digital offerings. He added: "We wanted to get a bit ...
My Media World: Steve Cox
13 Jul 2011 | by Jeremy King
I have worked in the media since... The mid-1980s, although some reading this some might disagree with the use of the word "worked". I was attracted to this particular role because ... I genuinely believe in the power of the outdoor medium and the airport environment presents a wealth ...
Media Week Awards' co-chairs talk on camera about this year's event
24 May 2011 | by Jeremy King
on in this industry and a lot of really bight people who do some really good work. "To be judged as the Best Media ...
Schwarzkopf to sponsor Famous and Fearless and Glee
13 Dec 2010 | by Maisie McCabe
-term relationship with C4, and aligns our brands alongside some of the biggest and most popular programming ...
NMA names 2010's Top 10 most effective newspaper ads
15 Jul 2010 | by Arif Durrani
marketer went on to say NMA s initial results for Q1 supported a lot of the knowledge she had been getting ...
Camelot marketer presses digital outdoor sector for accountability
06 May 2010 | by Maisie McCabe
Speaking at the DOOH summit in association with Media Week, May said: "The new [audience measurement system] Postar sounds great, but can the outdoor industry go one better? Can we get equality in accountability with TV?" Despite setting a list of challenges to outdoor media owners, May explained how digital ...
L'Oréal cashes in on Cole factor
03 Nov 2009 | by Staff
of talent to fill the need. Getting the celebrity strategy right is a challenge, but, if done correctly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
