Helen Edwards: How job losses can boost creativity
07 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
would be on the basis of attraction, not coercion. It's a big world and there are some amazing, brave ...
Search results for Get Some Nuts
Search filters:
By Industry Sector
-
FMCG
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (439)
- Campaign (921)
- campaignlive.co.uk (76)
- Campaign Work (23)
- Campaign YouTube (4)
- Marketing (1131)
- marketingmagazine.co.uk (405)
- mediaweek.co.uk (10)
- Media Week (1)
- prweek.com (1)
- PR Week UK (479)
By Channel
- Ad campaign (87)
- Advertising (28)
- Agency (71)
- Design (6)
- Digital marketing (341)
- More...
- Direct Marketing (159)
- Events (17)
- Marketing (2950)
- Media (380)
- New Business (19)
- Public Relations (518)
- Research & Data (65)
- Sales Promotion (2)
- Less...
By Industry Sector
- Cosmetics / Toiletries (1070)
- Household Products (321)
- OTC Drugs (403)
- Pharmaceuticals OTC (17)
- Toiletries/Cosmetics (44)
Identifying the taste setters
09 Mar 2012 | by Jan Worsley
-documented element of new product marketing strategy. It s essential for brands to understand why some new products succeed and some do not. Of course, the appeal of a product is made up of a number of factors ... product adoption by consumers. In an FMCG market where there is a huge amount of competition to get cut ...
Trends in audience behaviour around TV and online video
07 Mar 2012 | by Mads Holmen
in 2019. Some things, like the 2019 X-Factor final or the 2020 Uefa European Football Championship ... -demand, then the importance of social gets amplified. Trends now start online and get picked up by mainstream journalists ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
who gets what out of these deals and highlights the winners and losers from direct relationships...' strategic and tactical assistance from Facebook, early access to new products and, potentially, some ... on this client council would be exerting some sort of influence over the products Facebook is going to provide ... take more interest in some brands' accounts than others, its main commodity, besides its 845 million ...
Unilever's Keith Weed: 'Marketing's at a crossroads'
05 Mar 2012 | by Arif Durrani
little bit more about how we get back to serving consumers in the breadth of what needs to be done?" He ... , but also look more towards the long-term and the issues of the long-term, and get away from short ... there will be 1.8 billion people with water scarcity "The real challenge is how do we get to sustainable ...
Does funding innovation come before protecting marketing jobs? The Marketing Society Forum
01 Mar 2012
of the marketing team, bringing in fresh ideas and asking some people to move on and try other things ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
engaging and compelling to get them through the door.' When Marketing , in association with Elmwood ... is an aggressive area,' he adds. 'The added value customers receive, what gets them looking and keeps them loyal ... shift for some traditional retailers. The consumer divide White sees signs of hope, however ...
Public unruffled by 'sexy' outdoor ads
28 Feb 2012 | by Maisie McCabe
are the dirtier you get", was described as "eye-catching", "harmless", "light-hearted", "funny" and "suitable ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
are huge and the question is, how they really get under the skin of their target market,' he adds. Some ... of their peer groups. There are signs that some brands are already taking this into account and tailoring ... the 'Because we're worth it' slogan in some markets. Many experts argue that in a broader context, this switch ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo...of the demand we were getting for digital specialists to work in marketing. The modern marketing department ... is getting increasing value for money from its ad budgets by boosting its online investment. 'There ... people,' says James Whitehead, executive partner at JWT London. 'There are few automated shortcuts to get ...
Additional Information
Campaign Jobs
- Digital Sr. Creative Director Wunderman , Beijing
- Creative Director, Copy Base Wunderman , Shanghai
- Creative Director - Art Base Wunderman , Shanghai
- Creative Director - Digital Wunderman , Beijing & Shanghai
- Regional Online / Ecommerce Managers - HK & Asia Initiative Recruitment Attractive Total Package, Hong Kong and Asia Pacific
Most viewed
- Campaign Viral Chart: Nike interactive ad nets first place
- Mindshare retains Unilever media buying in the US
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- Kellogg's Rice Krispies Squares launches 3D ad
- Co-op appoints Leo Burnett to £50m ad account
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
