Amex rolls out first SMS-interactive billboard
08 May 2012 | by Alex Brownsell
protection, enables our card members to get the most from their travels whether home or abroad. "This ...
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HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
or intrusive. "For us, we will undoubtedly need to look long and hard about how we get the best out of those ...
FindaProperty and Halifax launch home finder app
08 May 2012 | by Matthew Chapman
regardless of where they bank. It is entirely focused around this notion that we should get much better ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
for NFC is actually getting customer demand and the supplier technology aligned so that one doesn t get ... to get in, a pin to send money and a pin to confirm payment. Thirdly your details are not kept ... can buy top ups for your Wallet so if you re with us you will always get the very best experience ...
AmEx campaign by Digitas and CP&B lands top Facebook Studio award
27 Feb 2012 | by Ian Darby
and it attracted more than 2.7 million Facebook fans. David Sable, the chair of judges, answered some questions ...
Barclays Pingit app attracts 120,000 downloads in five days
22 Feb 2012 | by Sarah Shearman
new idea, it has been running across Africa and Asia for some time. Most recent innovation ...
Marketing Guru on... the desire to 'go viral'
17 Feb 2012 | by Will Harris
some fame. What started as a throwaway request has turned into a mild obsession. Have you checked his ... is to make a real success of it. Get hold of a half-decent idea, and make sure you are working with competent ... some of your bonus to the results - it's easy money. Your final option is to try to shock him down ...
Brand barometer: Social media performance of RBS
10 Feb 2012 | by Gemma Charles
topical adjustment (recency). An algorithm and some more human analysis later produces the SMR score ...
Comparethemarket.com 'tough decision' by VCCP
16 Jan 2012
Aleksandr Orlov's loyal sidekick, Sergei, almost gets fired in the latest TV ad in VCCP
Social video explodes as brands 'become friends' with consumers
20 Dec 2011 | by Gemma Charles
opinions via Facebook, creating content that get us talking consumers are increasingly open to watching ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
