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Visa 'go world' by TBWA\Chiat\Day

A spot, "the difference", launched this week in the US and shows footage from some of the closest finishes in Olympic history, including when Michael Phelps won the 100-metre butterfly at Beijing 2008 by one-hundredth of a second.The spot was directed by Joaqu n Baca-Asay through MJZ. Another spot ...

WPP lands global Bank of America ad and branding account

s brand agency Brand Union already handled some work for the client. Hill Holiday has retained ...

Foresters brings in Wriglesworth Consultancy to promote CSR efforts

be an element of B2B, with some trade activity undertaken. The account will be led by founder and CEO John ...

MGM Advantage plans fresh PR help after comms shake-up

for an agency that will create ideas that can get us into the consumer press. Most consumers read a huge variety ...

PR bosses retain 2012 optimism, finds Kingston Smith

, commented: 'PR consultancies have positioned themselves well throughout the recession compared to some other ...

Lansons Communications buys Marketforce PR business

equity space as well as adding some financial services fees... I believe that this is a great fit ...

HSBC 'lemonade' by JWT London

The ad features a little girl selling lemonade on her porch to some international customers. ...

More Th>n 'brand campaign 2012' by VCCP Partnership

By the VCCP Partnership, it shows a man in a car that has veered off the road. The voiceover explains that, with More Th n, the driver can get a courtesy car, before showing the man driving off happily. The ad was written by Fred Rodwell, art directed by Andy Parsons and directed by Sara Dunlop ...

The DIY creative brands

an agency might not get its head around your products in the way you can? GD: There's some truth in that ... of those, from LoveFilm to Innocent and Burberry to Dyson, assume some or all of the responsibility for their own creative. Nor is there just one model for the bigger brands, some of which have dedicated ad ...

Pitch Update

to develop the character, rather than get rid of him completely. The 10 million Macmillan Cancer Support ... ? Then you might enjoy getting to grips with a tricky brief from Gloucester Police. The boys in blue ... and Initiative - are all planning to pitch, there is some interest as to whether any other networks will throw ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.