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Brand Barometer: Social media performance of Virgin Money

27 Apr 2012 | by Gemma Charles

(recency). An algorithm and some more human analysis later produces the SMR score. To boost accuracy ...

Why the world needs a desirable bank

02 Apr 2012 | by Simon Clough

payments over the Internet and mobile devices. And the signs all point to it getting bigger: Paypal ...

Lloyds Bank analysts on why media remains significant to economy

19 Jan 2012 | by Chris Loring and Keith McLagan

. It is therefore an important part of the UK's economic turnaround. There are some considerable divergences within the media sector, with some parts of the industry performing better than others over the past ... the digital changes sweeping across the globe, with some well-known businesses struggling to adapt, while ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

and Marketing, show that powerful branding is vital when the going gets tough. "Having a trusted brand ... at The Marketing Society's annual dinner on 29 November - the Brand of the Year has to meet some tough criteria ... The Olympics brand has entered the UK marketing scene with aplomb and promises to engage for some time ...

Adwatch (Oct 19) - Top 20 recall: Halifax

19 Oct 2011 | by Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO

hiatus while it chose a new agency, some fresh creative work has emerged. The idea is for Halifax ... to do something bolder and original. Is Halifax getting a great creative and strategic response from ... , but, much like MPs after the expenses scandal, its biggest problem is getting the citizens ...

Adwatch (Oct 12) - Top 20 recall: Moneysupermarket

12 Oct 2011

). Add all the 'big four' insurance aggregators together, and you get a figure closer to the GDP of Morocco or Vietnam. All to make us remember their URL first, all to get their logo closest to the mouse ... in its stark post-fluffy toy universe. As for Moneysupermarket.com, it has sound, it has some simian ...

Targeting students - the potential for brands

04 Oct 2011 | by Alice Dunn

Students are desperate to ensure they project the right image with their labels, so getting...+ are currently in full time education in Britain. Getting the branding right is key to appealing ...

Adwatch (Sept 7) - Top 20 recall: HSBC aims for peace of mind

07 Sep 2011 | by Giles Hedger, group chief strategy officer, Leo Burnett

are at some subconscious level by the subtle menace of modern life, it is a glimpse into the wise psyche ...

Adwatch (20 April) - Top 20 recall: NatWest aims to be helpful

20 Apr 2011 | by Sid McGrath, Planning partner, Karmarama

's the very reason why brands exist. I saw some wonderful research from the US last year explaining ...

Pick & Turkey league (01 April 2011)

01 Apr 2011

The new television spot for Visa gets Matt Williams into the Olympic spirit but Jeremy Lee sees

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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