HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
into brand building, but also a quick-wittedness some might argue is atypical of a senior banking boss ... the optimism and spirit to get a better world order.' HSBC's brand positioning is not the only concern ... is that those things feel intrusive or unfair. We undoubtedly need to look long and hard at how we get the best ...



