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HSBC group marketing boss issues Facebook privacy warning

or intrusive. "For us, we will undoubtedly need to look long and hard about how we get the best out of those ...

HSBC's Chris Clark on a new era for the bank's marketing

into brand building, but also a quick-wittedness some might argue is atypical of a senior banking boss ... the optimism and spirit to get a better world order.' HSBC's brand positioning is not the only concern ... is that those things feel intrusive or unfair. We undoubtedly need to look long and hard at how we get the best ...

Barclaycard returns to TV for PayTag campaign

to get one million customers using the device by the end of the year. Katherine Whitton, consumer ...

Helen Edwards: Why borderline decisions can make or break a brand

Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten ... represents the capital's leading employers told the government to 'get a grip' on the queuing problem ...

Apple cements most valuable brand status as UK's giants slide

of are they doing it fast enough and some would say they are and some would say they need to speed up. "There ... are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...

Amex rolls out first SMS-interactive billboard

protection, enables our card members to get the most from their travels whether home or abroad. "This ...

FindaProperty and Halifax launch home finder app

regardless of where they bank. It is entirely focused around this notion that we should get much better ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

for NFC is actually getting customer demand and the supplier technology aligned so that one doesn t get ... to get in, a pin to send money and a pin to confirm payment. Thirdly your details are not kept ... can buy top ups for your Wallet so if you re with us you will always get the very best experience ...

Brand Barometer: Social media performance of Virgin Money

(recency). An algorithm and some more human analysis later produces the SMR score. To boost accuracy ...

When social media turns bad: dealing with negative comments

marketer is out to get a reaction and spark conversation. The worst thing that can happen is being ... that Mars ad was pretty good. I could learn some serious skills from the man with the high vis jacket. #mars ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.