30 Jan 2012
| by Sara Luker
in the planning of the original RBS bonus news and I guess there were some interesting conversations between ...
24 Jan 2012
By the VCCP Partnership, it shows a man in a car that has veered off the road. The voiceover explains that, with More Th n, the driver can get a courtesy car, before showing the man driving off happily.
The ad was written by Fred Rodwell, art directed by Andy Parsons and directed by Sara Dunlop ...
20 Jan 2012
| by Adam Woods
an agency might not get its head around your products in the way you can?
GD: There's some truth in that ...
of those, from LoveFilm to Innocent and Burberry to Dyson, assume some or all of the responsibility for their own creative.
Nor is there just one model for the bigger brands, some of which have dedicated ad ...
19 Jan 2012
| by Chris Loring and Keith McLagan
. It is therefore an important part of the UK's economic turnaround.
There are some considerable divergences within the media sector, with some parts of the industry performing better than others over the past ...
the digital changes sweeping across the globe, with some well-known businesses struggling to adapt, while ...
19 Jan 2012
| by Alec Mattinson
job in banking to go into PR, some of my friends were close to staging an intervention - they thought ...
and Nick Lockwood ( who has since left the agency ) took was to get a huge international network on board from the outset: 'Getting Publicis Groupe on board, as a start-up investor, meant we always had access ...
19 Jan 2012
to develop the character, rather than get rid of him completely.
The 10 million Macmillan Cancer Support ...
? Then you might enjoy getting to grips with a tricky brief from Gloucester Police. The boys in blue ...
and Initiative - are all planning to pitch, there is some interest as to whether any other networks will throw ...
19 Jan 2012
| by Alex Brownsell
it is charging and what your money will get in terms of product and service. ...
16 Jan 2012
Aleksandr Orlov's loyal sidekick, Sergei, almost gets fired in the latest TV ad in VCCP
12 Jan 2012
| by Alex DeGroote
UK TV advertising in 2012, some of it diverted from other media.
And if the thought of skin ...
. In terms of the subscriber base and the quality of the proposition, it just gets better and better. In reality, however, a fresh approach by News Corp for the majority stake it doesn't already own looks some ...
11 Jan 2012
| by Danny Rogers
that some FTSE bosses are now earning 160 times average pay.
It is unusual for a Conservative ...