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Brand barometer: Social media performance of RBS

10 Feb 2012 | by Gemma Charles

topical adjustment ( recency ). An algorithm and some more human analysis later produces the SMR score ...

Tesco delays banking launch until 2013

06 Feb 2012 | by Alex Brownsell

with The Times, Higgins said: "Getting in absolutely right at launch is more important than rushing it ...

Fishburn Hedges' Jason Nisse to join Newgate Public Relations

03 Feb 2012 | by Alec Mattinson

and The Independent. Nisse added: I have really enjoyed my time at FH and have loved working with some wonderful ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

02 Feb 2012 | by Amanda Mackenzie

much to reflect on; but there were some common threads. Businesses need to be transparent ...

George Eustice: Bailed-out banks are a liability

02 Feb 2012 | by George Eustice

is to get shot of them as soon as possible. George Eustice is Conservative MP for Camborne and Redruth ...

HSBC 'lemonade' by JWT London

01 Feb 2012

The ad features a little girl selling lemonade on her porch to some international customers. ...

RBS chief executive Stephen Hester 'won't be the last' to refuse big bonuses

30 Jan 2012 | by Sara Luker

in the planning of the original RBS bonus news and I guess there were some interesting conversations between ...

More Th>n 'brand campaign 2012' by VCCP Partnership

24 Jan 2012

By the VCCP Partnership, it shows a man in a car that has veered off the road. The voiceover explains that, with More Th n, the driver can get a courtesy car, before showing the man driving off happily. The ad was written by Fred Rodwell, art directed by Andy Parsons and directed by Sara Dunlop ...

The DIY creative brands

20 Jan 2012 | by Adam Woods

an agency might not get its head around your products in the way you can? GD: There's some truth in that ... of those, from LoveFilm to Innocent and Burberry to Dyson, assume some or all of the responsibility for their own creative. Nor is there just one model for the bigger brands, some of which have dedicated ad ...

Lloyds Bank analysts on why media remains significant to economy

19 Jan 2012 | by Chris Loring and Keith McLagan

. It is therefore an important part of the UK's economic turnaround. There are some considerable divergences within the media sector, with some parts of the industry performing better than others over the past ... the digital changes sweeping across the globe, with some well-known businesses struggling to adapt, while ...

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