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Tablets for kids help Leapfrog rule toy fair

01 Feb 2012 | by Ben Hall

these days of social media and the internet, that's a very quick way to get the message out." He added ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...

Sexual imagery in outdoor ad cleared by watchdog

02 Nov 2011 | by Sophie Maden

, will be acceptable in some locations but not areas of particular relevance for children. The list includes ...

Nike introduces non-stop runner

25 Oct 2011 | by Sara Kimberley

'Some Time Together', by Wieden+Kennedy Portland and Wieden+Kennedy S o Paulo, features people in the girl's life, such as her mum, dad, boyfriend and sister, running alongside her for a short period to spend time with her. Four video interviews are also being released with members from the films, each ...

Kerry Foods CMO Phil Chapman on the need for marketers to be more brave

14 Jul 2011 | by Rachel Barnes

's, when it was owned by Unilever. Some marketers might not want to work on the same brand two decades ... that Marketing spends with Chapman, he has none of the ego of some senior marketers, though he does delight ... believe he gets better with each film we make.' Brand characters are proving a winning formula ...

Profile: Simon Morris, chief marketing officer of LoveFilm

07 Jul 2011 | by Sarah Shearman

and getting people to talk about it. It's all about range, and that is something we have stuck to from ...

Adwatch (June 29): Moonpig.com delivers its message

29 Jun 2011 | by Mark Orbine, Creative director, VCCP

is different. For a start, there's something special about getting a personalised card. Someone has gone to the effort and put some thought in, rather than just popping into the BP garage at the last minute ...

Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global

16 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

says, laughing. 'But you do get a real buzz from it.' We are sitting in 'Southwark Bridge', a ... as an unofficial media partner for the Olympics. 'Everybody was petrified that we'd get sued, that we weren ... Partners' work ahead. The key challenge, beyond getting the disciplines of tourism, education and business ...

Media Week Awards' co-chairs talk on camera about this year's event

24 May 2011 | by Jeremy King

on in this industry and a lot of really bight people who do some really good work. "To be judged as the Best Media ...

Heineken UK marketing director Sarah Warby on agencies 'saying they can do everything' and the role of pubs in society

18 May 2011 | by Gemma Charles

Sarah Warby, marketing director at Heineken UK, is responsible for some of the drinks industry..., which ran with the endline 'Get some Australian in you', is thought to have been less successful ... and football's Champions League Final at Wembley a week later. For the latter, the brand has bought up some ... - some reports state that as many as five pubs are closing down in the UK every day - Warby says ...

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