03 May 2012
| by Gemma Charles
of communities wanting to get involved in 'Future Friendly'. The website had more than 55,000 hits for the last ...
25 Apr 2012
| by Jane Bainbridge
Screwfix and Wickes are testing or opening smaller stores, some in more high-street locations.
Location ...
and bedrooms may be a strong category for DIY retailers, especially with some specialists falling victim ...
16 Feb 2012
| by John Owens
- MARK HUTCHEON, ASSOCIATE PARTNER, REPUTATIONINC
It is difficult to get the general press to publish ...
contributed to the overall success of the campaign.
However, the social media side of the campaign has some ...
16 Feb 2012
| by John Owens
Shortlist and Nuts also covered the film.
RESULTS
The Troll Hunter Facebook page had 4,425 likes ...
16 Feb 2012
| by John Owens
-campaign
To build relationships with key stakeholders, getting a minimum of five local 'green' associations backing ...
launched to get homeowners to turn their heating down, while the team worked with 'green' organisations ...
14 Feb 2012
| by Onesixtyfourth
, Onesixtyfourth s ongoing monitor of sentiment, have indicated this to some degree, and the internet study we ...
and just 22% feel it will improve.
And following on from last year s riots, some people tell us ...
as the years go on; it will get worse and worse."
In the US, Millennials and Boomers frustration about ...
13 Feb 2012
| by Anastasia Kourovskaia
to their fundamental brand ideals and get back on track.
Coffee chain Starbucks opened in Seattle in 1971 with a ...
10 Jan 2012
| by David Benady
, Cara, dancing to a particularly grating version of the song YMCA.
Some may question whether ...
or on the fringes are less enamoured. The important thing is that the target audience likes it and gets the message ...
. Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...
25 Nov 2011
| by Simon Atkinson
annoys them.
Some things are crystal clear. Forget Europe, it s the economy people are worrying about ...
complicated than that. Provided there is a sense of a two-way relationship - ie, that we get something ...
it comes to loyalty schemes.
The next few years will no doubt bring some twists and turns as new ...
09 Nov 2011
| by Staff
and Marketing, show that powerful branding is vital when the going gets tough.
"Having a trusted brand ...
at The Marketing Society's annual dinner on 29 November - the Brand of the Year has to meet some tough criteria ...
The Olympics brand has entered the UK marketing scene with aplomb and promises to engage for some time ...