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Save the planet marketing 'won't change consumer behaviour'

of communities wanting to get involved in 'Future Friendly'. The website had more than 55,000 hits for the last ...

Sector Insight: DIY retailing

Screwfix and Wickes are testing or opening smaller stores, some in more high-street locations. Location ... and bedrooms may be a strong category for DIY retailers, especially with some specialists falling victim ...

Sport: Yacht race sails into the mainstream

- MARK HUTCHEON, ASSOCIATE PARTNER, REPUTATIONINC It is difficult to get the general press to publish ... contributed to the overall success of the campaign. However, the social media side of the campaign has some ...

Entertainment: Film fans sent on troll-hunting mission

Shortlist and Nuts also covered the film. RESULTS The Troll Hunter Facebook page had 4,425 likes ...

CSR: Golden Square gets green makeover

-campaign To build relationships with key stakeholders, getting a minimum of five local 'green' associations backing ... launched to get homeowners to turn their heating down, while the team worked with 'green' organisations ...

An absence of leadership

, Onesixtyfourth s ongoing monitor of sentiment, have indicated this to some degree, and the internet study we ... and just 22% feel it will improve. And following on from last year s riots, some people tell us ... as the years go on; it will get worse and worse." In the US, Millennials and Boomers frustration about ...

Think BR: Brands that grow businesses

to their fundamental brand ideals and get back on track. Coffee chain Starbucks opened in Seattle in 1971 with a ...

The most irritating ads of 2011

, Cara, dancing to a particularly grating version of the song YMCA. Some may question whether ... or on the fringes are less enamoured. The important thing is that the target audience likes it and gets the message ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...

Think BR: Customer loyalty in 2011

annoys them. Some things are crystal clear. Forget Europe, it s the economy people are worrying about ... complicated than that. Provided there is a sense of a two-way relationship - ie, that we get something ... it comes to loyalty schemes. The next few years will no doubt bring some twists and turns as new ...

Brand of the Year 2011 shortlist

and Marketing, show that powerful branding is vital when the going gets tough. "Having a trusted brand ... at The Marketing Society's annual dinner on 29 November - the Brand of the Year has to meet some tough criteria ... The Olympics brand has entered the UK marketing scene with aplomb and promises to engage for some time ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.