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Marketers must get hands-on with their brands, so that they experience them in the same way...buzzword 'touchpoint' some real meaning. Consumption, for the most part, is a hands-on affair. Marketing ... if it is all that we do. Marketers must get hands-on, not only to stay sane, but also to experience the brand ... flights, collecting passengers' rubbish. It doesn't get more physical than that - and it is a lead ...
After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.
Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory Timescale: 12-16 December 2011 Budget: 24,000 OBJECTIVES - To get people talking about and engaging with the brand - To give the brand a platform to talk about 'Priority Moments', O2's loyalty ...
of Malibutique, the ultimate dressing room for girls to get ready for a summer night out. Guests ... the Malibu brand and the Malibutique campaign To generate a PR campaign to get the brand front ...
Brands from British Airways to TK Maxx have supported this year's Red Nose Day push for Comic Relief.
'plucky stab' at marketing sets a dangerous precedent. Even those with some brand-building experience ...
with the touchy-feely awareness of the cabin crew, so you'd better get back there and muck in. Capital-B Bonding ... means embracing some of the techniques that have been pioneered in the academic world. Market ... , an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
LONDON - Tesco has launched the first of its new "Buy One, Get One Free Later" deals in order...to roll out Buy one, Get one Free Later activity on 16 October 2009 at a conference of the Sustainable ... Buy One Get One Free deals but feedback shows smaller households sometimes can't use the free product ...
LONDON - A pair of eyeballs gets a major workout at the gym in Miles Calcraft Briginshaw Duffy
of The Beatles and their music. I like people having the opportunity to get to know the music from the inside out ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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