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BORDER LINES: Corbett gets Hitachi promotion

CALIFORNIA: Hitachi America, which makes and markets consumer electronics, computer systems and semiconductors, has promoted PR director Gerard Corbett to general manager of corporate communications. In the newly-created post, Corbett will oversee all PR, advertising and on-line and off-line marketing...

Global restructure for Omnicom technology

director, Asia-Pacific. A Plus director Stan Woods also gets a place on the executive team ... manage several good smaller agencies to get worldwide coverage, or hope the global brand name PR ...

Focus: Marketing Comms - The faces behind the brand names

it does and getting products listed by the retailer is becoming more and more important, says ... proprietary products will need strong corporate brands to get listed at all. They may also need to fight ... here was to get Afreeka stocked in key supermarkets and off licences. The messages ...

FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering that there are more uses for business TV than simple inter-office meetings. Nick Purdom tunes into the business possibilities available for the small screen

, chairman of production company Visage, reports: We re getting a lot of interest from existing ... for data transmission. Data is now becoming much more of an issue. People we re talking to are getting ... is looking at getting full value from its investment, adds Govan of Global Access, which is installing ...

SUPPLEMENT: TOP EUROPEAN CONSULTANCIES 1996; SWITZERLAND: Swiss lament

on to some of the young technology companies which are establishing themselves in the country ... of 25 per cent or so and some are looking to move into public relations as a way of bolstering ... will lose some budgets to PR. Another likely trend will be the emergence of more specialist agencies ...

CAMPAIGNS: JUDGE AND JURY; Apple bites back at critics who say it may be stewed

the boardroom deliberations on how to turn the tide of negativity and start to get some positive messages across to the key stakeholders. Editorially the comment was all one way, so how to exercise some ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.