What The Papers Say: Some see rough justice for Microsoft
29 May 1998 | by RACHEL BAIRD
and accomplishments have placed it, somewhat ironically, in a position of vulnerability. Some also highlighted ...
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enough to keep the public interested in a brand. To get the most out of their investment, companies
30 Apr 1999 | by LEXIE GODDARD
Sponsorship and director of the sponsorship marketing outfit Maverick, Kolah speaks with some experience....Sponsorship and director of the sponsorship marketing outfit Maverick, Kolah speaks with some experience ... is expected to reach pounds 500 million by 2002) will mean a tougher time getting your sponsorship noticed ... to Kolah, is not to see sponsorship as a stand-alone discipline to get publicity, but to use it as a ...
of the market has led to a PR backlash from some quarters. Lexie Goddard reports
06 Mar 1998 | by LEXIE GODDARD
its success but here people resent it. Microsoft has a good PR operation. They get a high level of coverage and are successful at getting on mainstream television. However she adds: Perhaps ... -mails me back. I can get to the top men. In the old days with IBM we only had dealings ...
INTERNATIONAL: Text and Creative Strategies get a PR stake in Bull
30 Jan 1998 | by JULIETTE GARSIDE
BENELUX: French IT giant Groupe Bull has appointed Text 100 in the Netherlands and Creative Strategies in Belgium as its first PR agencies in the Benelux region.
as European players get to grips with the complex relationships at state, national, EU and international
14 Nov 1997 | by KAREN DEMPSEY and STEVE JOHN
and around 18 per cent come from international agreements. Some Euro-lobbyists are expanding ... such as BSE. Some lobbyists welcome the introduction of another layer in the decision-making process ... forward the argument that there is no risk, and that people won t be able to get their medicines ...
Some California dreaming pays off for Lewis
18 Apr 1997 | by JOHN-PIERRE JOYCE
Lewis Communications, the UK hi-tech agency, has opened its first overseas office in California and is set to expand further into Europe over the coming months.
NEWS: Sterling chooses Arrow to get to the heart of its image
26 Jul 1996 | by JOHN-PIERRE JOYCE
Sterling Software, the world s tenth biggest software company, has dropped Kinross and Render, its PR adviser for the last three years, and hired Arrow PR in its place.
COMMENT: PLATFORM; Get connected to cope on this naked planet
12 Jul 1996 | by PETER HAMILTON
foreign powers getting their hands on secrets through global computer networks and other areas of IT ... be part of the global communication revolution. Get connected literally and figuratively. Then you ll ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
