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MEDIA BRIEFS: Xbox gets own magazine before launch

Microsoft's yet-to-be-launched video game console, Xbox, has spawned a UK magazine. Published by OXM (UK), part of Future Network, Official Xbox Magazine (OXM) will carry advice and information for users. Editor-in-chief James Ashton-Taylor has worked on the title's development for six months....

PROFILE: Lou Hoffman, The Hoffman Agency - Hoffman set to enjoy his European journey. Lou Hoffman has ambitious plans for his 14-year-old technology agency

' you have to believe him, even when he says he 'can't wait to get into the office every morning ...

TECHNOLOGY: Wired to the future - PRWeek asks leading lights how they see the fastest growing sector in PR shaping up

says. NICK MASON PEARSON AskJeeves UK Some technology PR agencies just don't get excited ... of people understand its benefits. She thinks that for technology PR agencies this means 'getting away ... .' As companies get closer to their customer, Hynes believes PR will need to rethink its current model: 'On ...

DIARY: Games commence as Green Pyramid sets up Battle Zone on its site

Fans of early 80s computer games will be pleased to know that youth, gay and early-adopter PR firm Green Pyramid launches its website this week with the centrepiece being a recreated Battle Zone computer game. In order to get to the green pyramid at the centre of the site, the player has to fight ...

MS&L and Red land PR jobs for Microsoft Xbox

August 2000). Initially, some 20 agencies attended meetings to decide the feasibility of handling ...

Ex-Greenpeace PR man lands Edelman NGO job

and the World Wildlife Fund (WWF) rated as more effective at getting their message across than major ...

MEDIA E-BUSINESS: E-business cuts its teeth in magazines - While 'e-business' is a marginally more specific term than 'technology', it remains a catch-all for a variety of sins

New Media Age - also cover similar ground, albeit intermittently in some cases. But the existence ... at IT and telecoms consultancy Kaizo, thinks this could work, to some extent, in magazines' favour. 'It ... will be getting successful practitioners to the stage where they are comfortable talking about it in print ...

MEDIA: GADGET MAGS - 'Lifestyle cool' spices up gadget mags. The gadget magazine sector has grown out of a splintering of the lads lifestyle market

-based title. It is an idea that media agencies have some faith in. Danny Stickney, media manager ...

BORDER LINES: OSLO - Winning Gambit takes Cisco work

foun-der and partner Lars Gronntun said the agency would handle business-to-business and some...Computer network company Cisco Systems has changed its agency in Norway. Following a four way pitch the company has appointed Hill and Knowlton affiliate Gambit to replace incumbent Monsen. Gambit foun-der and partner Lars Gronntun said the agency would handle business-to-business and some ...

FOCUS: HI-TECH PR - Zapping the new year bug problem/Consultancies are warning clients of the dangers of not being Year 2000 compliant, even while remaining inadequately prepared themselves. Peter Robinson reports

in, maybe some people resent the hype and we need to be aware of that problem. Getting ... from all directions, with differing standards. And in some cases, consultancies have a lot to gain ... is an unknown in this area. While many companies are now on the road to some semblance of compliance ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.