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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

activity. '"Vorsprung durch Technik" is the best-known slogan in the automotive sector by quite some way ... ; the vast majority just washes over people ,' he says. 'Clearly it's critical we get that investment right ... -analysed and tried to get too much data rigour around brand advertising, which, in the end, is a piece of magic, a ...

Campaign Viral Chart: Chevy Super Bowl music video rises to top

10 Feb 2012 | by Ben Hall

. 1. Chevy 'needing, getting' by Goodby, Silverstein Partners 408,186 shares this week All ...

All Her Majesty's brands: 10 brands the Queen can't live without

07 Feb 2012 | by Staff

Majesty is no promiscuous shopper: some warrants awarded to brands date back centuries. 1. Cars: Land ...

Renault 'Renault 4+' by Publicis London

07 Feb 2012

The spot shows how, over four years, a man graduates from university, meets a woman, falls in love, gets married and has a child. It was written by Nadia Doherty, art directed by Marc Allenby and directed by Pete Riski through Rattling Stick. ...

Appointment to View: How the AA made its own horror film trailer

06 Feb 2012 | by Georgina Brazier

that sort of ticks all the boxes that you would expect from a horror film, but also deliver some visuals and some ideas that make you kind of sit up and go 'I haven't seen this before in a film'." With no AA ...

CREATIVE STRATEGY: Flaming Ferraris all round for Honda's 80s tribute

01 Feb 2012 | by Simon S Kershaw

. But the teen spirit remains the same. Take some time out when you feel like it. Look around. Have fun. Connect ... Retro' award. And maybe some real gongs, too. Flaming Ferraris all around, I'd say. Simon ...

More Th>n 'brand campaign 2012' by VCCP Partnership

24 Jan 2012

By the VCCP Partnership, it shows a man in a car that has veered off the road. The voiceover explains that, with More Th n, the driver can get a courtesy car, before showing the man driving off happily. The ad was written by Fred Rodwell, art directed by Andy Parsons and directed by Sara Dunlop ...

Pitch Update

19 Jan 2012

to develop the character, rather than get rid of him completely. The 10 million Macmillan Cancer Support ... ? Then you might enjoy getting to grips with a tricky brief from Gloucester Police. The boys in blue ... and Initiative - are all planning to pitch, there is some interest as to whether any other networks will throw ...

Who owns your Twitter followers?

13 Jan 2012 | by Rachel Barnes

and the ownership of their Twitter account is not clear-cut, then the company should consider getting the employee ...

Pitch update

12 Jan 2012

Those finding it hard to get back into work mode after the Christmas break should spare a thought for the agencies on the British Airways digital review. While most of us were eating turkey sandwiches, they were in the office preparing for the chemistry meetings, which took place earlier this week. Seven agencies met ...

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