30 May 2012
car and I wanted to ask some questions about it.
BMW OK, bear with me. I'll find out who you need ...
, then the winner gets a car for a year.
BMW No, if you see a gold car, you take a picture of it, upload ...
about the car, but I guess you don't get to win one.
BMW No, you don't I'm afraid, it's just ...
22 May 2012
| by Daniel Farey-Jones
of are they doing it fast enough and some would say they are and some would say they need to speed up. "There ...
are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...
09 May 2012
| by Gemma Charles, Public affairs editor, Marketing
three months to apply a topical adjustment (recency).
An algorithm and some more human analysis later ...
02 May 2012
| by Jamie Maker, director, Brave
's not what we get here, however. The black-and-white world into which we're thrown is immediately engaging ...
19 Apr 2012
| by Alex Brownsell
' products such as the GTR and Leaf electric vehicle.
We've also created some flipping good marketing ...
, with 25% of media spend going on digital channels, and we've done some pretty good experiential work ...
18 Apr 2012
| by Alex Brownsell
' is the best-known slogan in the automotive sector by quite some way, but even though it's featured in our ...
12 Apr 2012
| by John Reynolds
by the antics of some of the England squad during the Rugby World Cup in New Zealand last year, including ...
05 Apr 2012
| by Alex Brownsell
can operate in an environment where you've got a challenge getting hold of the product, let alone ...
', despite the high volume of manufacturing carried out at its plant in Swindon, Wiltshire.
'We don't get ...
, but to fixate on the Britishness of it can sometimes put people off. And actually some people like the fact ...
14 Mar 2012
| by Mark Thomson, Olympics and international director, Royal Mail
.
It's not about being aggressive, it's about drilling down so you get people to expand on their point ...
', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...
07 Mar 2012
| by Jane Bainbridge
with vehicle insurance or financial services by banks and membership associations. Some companies report up ...
reliance on professionals when there are problems.
Innovation: Some companies are embracing ...