Jaguar is already active in the social media space and in some recent research by iProspect revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...
The campaign by Tribal DDB Amsterdam will offer players the chance to win a trip around Europe in the 21st Century Beetle. The game challenges players to get to a European city of their choice by "hitchhiking". Players have to collect points along the way to unlock prizes and music tracks. Every time a ...
-creation campaigns, many consumers are struggling to wade through the rising tide of content. Some brands ... . Curran adds that users do like editorial they cannot get elsewhere, such as profiles of up ... 't generate the levels of interest of the automotive or fashion industries to get consumers to contribute ...
Martin Bailie, executive planning director, Glue Isobar Why I like this Honda USA thought that teasing people with the prospect of a sequel to the adored Ferris Bueller's Day Off would get them talking and looking forward to the Super Bowl ad breaks. They were right. Pre-Super Bowl ...
. 1. Chevy 'needing, getting' by Goodby, Silverstein Partners 408,186 shares this week All ...
The spot shows how, over four years, a man graduates from university, meets a woman, falls in love, gets married and has a child. It was written by Nadia Doherty, art directed by Marc Allenby and directed by Pete Riski through Rattling Stick. ...
that sort of ticks all the boxes that you would expect from a horror film, but also deliver some visuals and some ideas that make you kind of sit up and go 'I haven't seen this before in a film'." With no AA ...
'd experiment to include our valued customers as well. "There were some fantastic entries to our Facebook ...
be the most exciting mechanism we can create to encourage people to get involved. Social-media campaigns rely ... companies handling advertising, online, social media and sales promotions. 'When you look at some ... , Knox believes sales promotion agencies must start to 'get their heads out of the on-pack world ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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