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David & Goliath has create a campaign in the US for the Kia Soul featuring music-loving hamsters.
created one of its most inventive campaigns for its Auris Hybrid, the car which recycles some...The Get Your Energy Back campaign ran at the end of last year and aimed to showcase the environmental credentials of the featured model in a visual and interactive way. Glue Isobar developed the idea and the ad was produced by Glue Isobar's digital film unit, Superglue. Gavin Rothery, the VFX ...
Ever since Procter & Gamble, Colgate-Palmolive and Lever Brothers decided to fund the first soap operas back in the 50s, the rewards for brands bold enough to invest in content have been clear.
Projection mapping, 3D animation and 100,000 lumens of light power were all required to transform a Toyota Auris Hybrid into a canvas throbbing with recycled energy in London's Shoreditch
Toyota has launched an online film featuring projection mapping techniques to showcase the unique hybrid technology in their new Auris.
'plucky stab' at marketing sets a dangerous precedent. Even those with some brand-building experience ...
with the touchy-feely awareness of the cabin crew, so you'd better get back there and muck in. Capital-B Bonding ... means embracing some of the techniques that have been pioneered in the academic world. Market ... , an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
to those starting out in the industry. Here is what they said: 1. Get Some Work Experience While ... and it also gives you the real world experience of brands which you simply can't get at university,' she says ... experience to gain some understand what marketing is really about. People use the term so much its easy ...
LONDON - Autotrader.co.uk has appointed digital agency Pop London to develop a user-generated content application.
-out for an individual campaign is poorer than it's ever been. Some advertisers will say that they don't want ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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