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Appointment to View: How the AA made its own horror film trailer

that sort of ticks all the boxes that you would expect from a horror film, but also deliver some visuals and some ideas that make you kind of sit up and go 'I haven't seen this before in a film'." With no AA ...

CREATIVE STRATEGY: Flaming Ferraris all round for Honda's 80s tribute

. But the teen spirit remains the same. Take some time out when you feel like it. Look around. Have fun. Connect ... Retro' award. And maybe some real gongs, too. Flaming Ferraris all around, I'd say. Simon ...

Alfa Romeo launches social campaign for MiTo model

launching a competition today on Facebook, to get fans to guess where on a grid the remaining balloons are ...

From DM Bulletin to Data and Direct Bulletin

data, Channel 4 is making sure it gets to know its viewers as individuals rather than as an indistinct ...

Hall of Fame shortlists finalised and deadline extended

the achievements of just some of brands, individuals and businesses that have innovated and succeeded since Brand ...

Appointment to view: the making of Toyota's Get Your Energy Back

created one of its most inventive campaigns for its Auris Hybrid, the car which recycles some...The Get Your Energy Back campaign ran at the end of last year and aimed to showcase the environmental credentials of the featured model in a visual and interactive way. Glue Isobar developed the idea and the ad was produced by Glue Isobar's digital film unit, Superglue. Gavin Rothery, the VFX ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

Greenormal 3436 128 Never get out of the boat 3421 ...

Think BR: CRM and a sledgehammered Lamborghini

For luxury brands, getting the basics right is the bare minimum, writes David Rolfe, client...and a brand needs to reinforce the decision that has been taken so a customer doesn t get cold feet ... ; these attributes are (or should be) a given. Unfortunately for Lamborghini, some basic line of communication ...

The BR 200 May 2011: The web's most influential bloggers (51-100)

95 Never get out of the boat 3423 96 Rory Sutherland's blog ...

CREATIVE STRATEGY: A sense of humour ... success, by Land Rover

So it surprises me that it is not used more often. GSOH gets us every time. To date, Land Rover is a not a brand you would associate with belly laughs. Certainly, in my time with the oval green badge (as a copywriter then joint creative director at Craik Jones), humour was not a big part of the brand ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.