Campaign Viral Chart: Chevy Super Bowl music video rises to top
10 Feb 2012 | by Ben Hall
. 1. Chevy 'needing, getting' by Goodby, Silverstein Partners 408,186 shares this week All ...
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VW drives fans to Facebook game for 3rd gen Beetle push
02 Apr 2012 | by Matthew Chapman
The campaign by Tribal DDB Amsterdam will offer players the chance to win a trip around Europe in the 21st Century Beetle. The game challenges players to get to a European city of their choice by "hitchhiking". Players have to collect points along the way to unlock prizes and music tracks. Every time a ...
Pitch Update
19 Jan 2012
to develop the character, rather than get rid of him completely. The 10 million Macmillan Cancer Support ... ? Then you might enjoy getting to grips with a tricky brief from Gloucester Police. The boys in blue ... and Initiative - are all planning to pitch, there is some interest as to whether any other networks will throw ...
Pitch update
12 Jan 2012
Those finding it hard to get back into work mode after the Christmas break should spare a thought for the agencies on the British Airways digital review. While most of us were eating turkey sandwiches, they were in the office preparing for the chemistry meetings, which took place earlier this week. Seven agencies met ...
Autoglass casts Facebook competition winner in TV ad
04 Jan 2012 | by Sara Kimberley
'd experiment to include our valued customers as well. "There were some fantastic entries to our Facebook ...
Honda launches interactive online film for 2012 Civic
20 Dec 2011 | by Sara Kimberley
The 360-degree video lets viewers explore the unknown by clicking on a specific area, using an on-screen arrow. Inspired by Google's Street View experience, the 'Off The Grid' film, aims to take users to new places that they would never get to see otherwise, such as an Alsakan ice cave and an underwater art ...
The Annual 2011: Top 10 radio ads
20 Dec 2011 | by Staff
and the crocodiles never had to fork out for a hygienist. And the moral is: goodwill spread around gets around. VO ... Reynolds Script Garrison Keillor as the voice of Honda: Sometimes you get more done without a boss ... . The job's quick too - 30 minutes and you'll be on your way again. So you can get on with your day. Plus ...
118 118 launches fleet of free cabs for London revellers
14 Dec 2011 | by Sara Kimberley
tomorrow (Thursday), between 6pm and midnight. Anyone who sees one will be able to flag it down and get a ... this holiday season. "Who knows, you might just get lucky, and if not, there s always 118 118." Follow ...
AMV BBDO puts Mercedes on the map in chilling tale
08 Dec 2011 | by Paul Knott and Tim Vance
's a sun that never sets. The buildings are always rescaling. Characters get caught in glitches ... and Twitter was a great medium to get these across, helping to build her backstory. After you've helped her ... . The sense that you're in some kind of weird fever dream was conveyed through the jump cuts, blurred faces ...
Shell exaggerated fuel savings, rules ASA
19 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
clear that some factors, such as type of vehicle, engine size and driving conditions, may affect ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
