Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...
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Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
be the most exciting mechanism we can create to encourage people to get involved. Social-media campaigns rely ... companies handling advertising, online, social media and sales promotions. 'When you look at some ... , Knox believes sales promotion agencies must start to 'get their heads out of the on-pack world ...
Meet the marketer charged with steering Ford into a new age
01 Dec 2011 | by Alex Brownsell
species,' he says. 'Results slowly get better, but Ford can get very frustrated - we know we've put ... -parking technology. The ads are so direct that some observers have likened them to product-demonstration videos ... , but in automotive we are one of the leaders. Our buyers understand the new technology you get with Ford ...
Honda 'The Experiment' by Wieden & Kennedy London
28 Nov 2011
get the opportunity to create their own chains to challenge their friends.The destination hub ...
Rethinking the recommendation economy
18 Nov 2011 | by David Benady
focus on sponsored stories. While some brands have jumped at the opportunity, others are keeping a ... uses sponsored stories 'quite selectively', and is non-committal on the results of some recent activity ... experimenting Some brands have struggled to crack social-media marketing. Volvo has been active on Facebook ...
VW launches Golf GTI viral anniversary work
09 Nov 2011 | by Alex Brownsell
can get that engagement and dwell time.' VW's last two ad campaigns have promoted its Golf ...
Honda bikes hires Tinchy Stryder to target teens
08 Nov 2011 | by Matthew Chapman
-off vouchers for Gas. Scooters can be driven by 14-year-olds in some European markets, whereas drivers must ...
Alfa Romeo launches social campaign for MiTo model
26 Oct 2011 | by Sarah Shearman
launching a competition today on Facebook, to get fans to guess where on a grid the remaining balloons are ...
Shell exaggerated fuel savings, rules ASA
19 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
clear that some factors, such as type of vehicle, engine size and driving conditions, may affect ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
