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Sector Insight: Childrenswear

02 May 2012 | by Jane Bainbridge

such as Stella McCartney, Dior and Tommy Hilfiger all getting in on the act. Supermarkets ... . Grocery chains now dominate sales. Stylish children . The obsession with looks is getting younger: two ...

Brand Barometer: Social media performance of Converse

20 Apr 2012 | by Gemma Charles

topical adjustment (recency). An algorithm and some more human analysis later produces the SMR score ...

Brand barometer: Social media performance of Ultimo

02 Mar 2012 | by Gemma Charles

to the previous three months to apply a topical adjustment (recency). An algorithm and some more human analysis ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

, Cara, dancing to a particularly grating version of the song YMCA. Some may question whether ... or on the fringes are less enamoured. The important thing is that the target audience likes it and gets the message ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...

Sector Insight: Sports clothing and footwear

01 Dec 2011 | by Jane Bainbridge

As we approach Olympic year, our relationship with sport is complex. While there had been a gradual increase in participation, it has stalled. In 2010 just over half (54%) of the population did some form of exercise at least once a week, according to TGI. Within this, individual-focused sports ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

and Marketing, show that powerful branding is vital when the going gets tough. "Having a trusted brand ... at The Marketing Society's annual dinner on 29 November - the Brand of the Year has to meet some tough criteria ... The Olympics brand has entered the UK marketing scene with aplomb and promises to engage for some time ...

Luxury BRIC by BRIC: the most unstoppable market in the world?

22 Aug 2011 | by James Murphy

Some worry that the success of luxury brands in emerging markets is unsustainable. Talking to local..., from our own opinion research, we get the strong sense that new-world customers seem to have ... %. Some analysts have speculated that in due course high-income BRIC spend will switch in favour of local ...

How ad engagement differs by gender

29 Jul 2011 | by Richard Morris

's CCS survey provides some interesting insights into consumers' level of interest in ads from different ... of voice/mind must also be taken into account. There are definitely some categories where gender ... . However there are some interesting differences in some of the others. Clothing and fashion One ...

Adwatch (July 20): Top 20 recall - Specsavers turns action-packed

20 Jul 2011 | by Robin Garton, Creative director, MBA

carrier, but Specsavers has managed to get one into its latest ad - in fact, maybe that's why ... advertising for you, you are onto a winner. Some great ads along the way have made that happen, the Lynx spoof ... to stop the campaign getting tired. When you have the audience on board with a construct, you have far ...

Sainsbury's creates £60m bonus pot as golden run continues

11 May 2011 | by Ed Owen

. "Sainsbury's will have picked up some of Waitrose's market share, as its shoppers downgrade to reduce weekly ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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