Nike 'some time together' by Wieden & Kennedy Portland
24 Oct 2011
Nike has released a global web film featuring a girl who never stops running (in her Lunarglide+ 3 Shield trainers).
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Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.
Forget catwalks - This is how to get boys into fashion
20 Oct 2011 | by Dominic Goldman and Marcel Kornblum
that young men believed Asos was a women's brand. Our job was, therefore, to get them to notice Asos and get them thinking about the brand differently. We also discovered these guys get their fashion cues ... performance so that it would get shared even without interactivity. We had always been inspired by a lot ...
Brands get behind Comic Relief 2011
18 Mar 2011 | by Sarah Johnson
Brands from British Airways to TK Maxx have supported this year's Red Nose Day push for Comic Relief.
Editor's Comment: Get top marketers on board
07 Sep 2010 | by Gareth Jones
'plucky stab' at marketing sets a dangerous precedent. Even those with some brand-building experience ...
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
with the touchy-feely awareness of the cabin crew, so you'd better get back there and muck in. Capital-B Bonding ... means embracing some of the techniques that have been pioneered in the academic world. Market ... , an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
Mark Ritson on branding: Sport brands get a $15 realitycheck
22 Nov 2006
the selfless playmaker for the team. Guards start the move and then pass to the big guys, who get the baskets ...
Nike takes away some of the hurt in Air Max campaign
29 Aug 2006 | by by Sarah Woods
take away some of the pain of competition as they are carried off the field, throw up or fall
French Connection drops plans to get rid of 'tired' FCUK
15 Sep 2004 | by Sam Matthews,
LONDON – French Connection has insisted it is not ditching its FCUK slogan, despite critics calling it tired and tacky and the company leaving it out of its latest ad campaign.
News Analysis: Supermarkets get in fashion
03 Jun 2004
brands into clothing delivers advantages. 'With Finest and Value, people know what they're getting. Our ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
