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Think BR: How to maximise your intangibles in a potential insolvency situation

given in the way of return to shareholders. In the case of a group where some brands are suffering ... facing insolvency partly fuelled by pension deficits, getting the support of the trustees for such a ...

Think BR: Luxury brands and the social media dilemma

. Technology makes it easier than ever for them to do so and some luxury brands are even venturing bravely ... Lauren Collection and Rugby brands, enabling customers get details on recent shows, view video ...

Appointment to View: behind the scenes of the M&S Christmas ad

their favourite M S products were, the all-round winner was Percy Pigs sweets, with some of the finalists eating ...

Aston Martin fends off Apple to be named coolest brand of 2011

is the only company to get two individual listings: one under its own moniker and one for its video sharing ... ,000 independently identified brands and whittled down into a shortlist of 1,500. Some critics will no doubt ... an algorithm to crunch the numbers, but that doesn't mean the answer you get is right. Just look at the weather ...

Appointment to view: how M&S evolved its fashion strategy

M&S has added some Hollywood glitz to its stable of British talent this autumn with actor Ryan...sales, which includes clothing, were weaker. Some stores increased sales by only 1.7 per cent. Last ...

Hall of Fame shortlists finalised and deadline extended

the achievements of just some of brands, individuals and businesses that have innovated and succeeded since Brand ...

Luxury BRIC by BRIC: the most unstoppable market in the world?

Some worry that the success of luxury brands in emerging markets is unsustainable. Talking to local..., from our own opinion research, we get the strong sense that new-world customers seem to have ... %. Some analysts have speculated that in due course high-income BRIC spend will switch in favour of local ...

How ad engagement differs by gender

's CCS survey provides some interesting insights into consumers' level of interest in ads from different ... of voice/mind must also be taken into account. There are definitely some categories where gender ... . However there are some interesting differences in some of the others. Clothing and fashion One ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

Greenormal 3436 128 Never get out of the boat 3421 ...

Aussie ad for fashion brand Supre banned for sexualising 'tweens'

The print, in store and bus ads, were pulled up by the Advertising Standards Bureau for sexualising young people, after a string of complaints, with some people claiming the fashion label was sexualising young people via images that came "dangerously close to soft porn". The ads in question ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.