Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
to take some key learnings from them. The plan - Invest heavily in sports marketing assets - sign ...
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Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
. The 'new' campaign is nearly three years old. It's given the brand a shot in the arm and has regained some ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
of are they doing it fast enough and some would say they are and some would say they need to speed up. "There ... are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
here? You write that some businesses claim they are not technology companies and use ... : The challenge for brands is to create work and ideas that people want to share and that's how you get success ... it is about not getting stuck in our ways, but our athletes keep us young and energetic. You can never grow ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
the city's film community, who created some amazing short films. We also have fantastic plans around ...
Brand Barometer: Social media performance of Ann Summers
04 May 2012 | by Gemma Charles
are compared to the previous three months to apply a topical adjustment (recency). An algorithm and some ...
Sector Insight: Childrenswear
02 May 2012 | by Jane Bainbridge
such as Stella McCartney, Dior and Tommy Hilfiger all getting in on the act. Supermarkets ... . Grocery chains now dominate sales. Stylish children . The obsession with looks is getting younger: two ...
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
in light of concern expressed in some quarters that once the London 2012 Olympics are over, brands could ... association wanted to ensure that it didn t "get left behind" by brands who just wanted to work with the LTA ... steps by getting Highland Spring as a sponsor for our mini tennis programme and getting on ...
Brand Barometer: Social media performance of Converse
20 Apr 2012 | by Gemma Charles
topical adjustment (recency). An algorithm and some more human analysis later produces the SMR score ...
Tech: Nike rediscovers its leadership position with FuelBands
23 Mar 2012 | by John V Willshere
's reputation as an event where the party is becoming more important than the technology, this wasn't some retro glow stick shindig. Nike chose to bring its hard-to-get FuelBands to an event that's now a fixture ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
