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creeping unease about it, some commentators have alighted on a precedent: the Cadbury and Lever company ... and is a partner at Passionbrand, where she works with some of the world's biggest brands. 30 SECONDS ... customers the chance to own their electricity generation and cut bills, or even sell some of the electricity ...
. Some tiddlers and niche brands nibble away at the market edges. You're charged with achieving strong ... . As for some kind of 'merger', well, we'll know soon enough. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner at Passionbrand, where she works with some of the world ...
with the touchy-feely awareness of the cabin crew, so you'd better get back there and muck in. Capital-B Bonding ... means embracing some of the techniques that have been pioneered in the academic world. Market ... , an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
users a say in its new clothing range may be seen by some as appeasing pressure groups. However ... ' beliefs, giving them what they want and knowing the latitudes that define their tolerance. Perhaps some ...
French Connection's split with its designer label Nicole Fahri almost mirrored the break-up of the relationship of the fashion chain's boss, Stephen Marks, and Nicole Fahri herself, some years previously ... to put the FCUK brand firmly behind it, look back to its core brand and rediscover itself. It claims some ...
recession since the 30s. However, the latest research shows that digital media have, to some degree ... ' online marketing abilities, allied to a general trend of online price deflation, has helped to take some ... % of its 218.3m overall media bill. Some of the more dramatic changes at the top of the list include ...
of nearly 10% year on year - as brands struggled to get to grips with the scale and scope of the economic ... points out that some marketers have been able to use more rigorous measurement of return on investment ... not always get through. In 2009 media owners suffered as advertisers not only reduced their overall ...
to get back into during my time at the company,' he says. 'However, the use of these ambassadors feels a ... to give the brand some traction and reawaken the interest of fashion-conscious consumers in its plans. ...
was previously the case. Half of women say they enjoy getting a bargain and tend to be more willing than men to admit they are on a tight budget. Yet the adage 'you get what you pay for' remains, and only 16 ...
From brief to browser, how are Nike, Marmite, Lexus, Swiftcover.com and Drench getting...treasures, but few people actually get to discover the places, art and technology that makes them unique ... with information about upcoming official Nike events and product launches. "Consumers can download the app to get ... or test drive, or visiting the Lexus website. Swiftcover.com Campaign: Get a life Agency ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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