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getting lots of views. Good viral advertising resonates with people and gets them talking. It shocks some ...
It is a widely acknowledged marketing truth that what consumers really want is to connect with people, not brands. Consumers have a 'herd mentality' and tend to want what other people have, are getting or wearing. In the past, marketers have labelled these groups of consumers 'tribes', defined ...
to develop the character, rather than get rid of him completely. The 10 million Macmillan Cancer Support ... ? Then you might enjoy getting to grips with a tricky brief from Gloucester Police. The boys in blue ... and Initiative - are all planning to pitch, there is some interest as to whether any other networks will throw ...
nothing counts unless you film it on your iPhone. While there is a risk that marketers will get caught ... money and, as the economy gets tighter, people's patience for marketing will rapidly run out,' he ...
, Cara, dancing to a particularly grating version of the song YMCA. Some may question whether ... or on the fringes are less enamoured. The important thing is that the target audience likes it and gets the message ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...
given in the way of return to shareholders. In the case of a group where some brands are suffering ... facing insolvency partly fuelled by pension deficits, getting the support of the trustees for such a ...
opinions via Facebook, creating content that get us talking consumers are increasingly open to watching ...
. Technology makes it easier than ever for them to do so and some luxury brands are even venturing bravely ... Lauren Collection and Rugby brands, enabling customers get details on recent shows, view video ...
, Weight Watchers is tying up with LA Fitness in a 12-month deal from January, including a joint Get ...
thought that getting the presenter to star in this spot would make it anything other than awful. 7 ... seen the terrible Casillero del Diablo commercial featuring some Manchester United players, but even worse is this ad for Venky's chicken, starring the Blackburn Rovers squad. The club has put in some bad ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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