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My YouTube ad of the week: Sushma Sagar, Banana Republic

10 Feb 2012

comments, the joke went over the heads of some, who genuinely think that Nike is part of the New World ...

All Her Majesty's brands: 10 brands the Queen can't live without

07 Feb 2012 | by Staff

Majesty is no promiscuous shopper: some warrants awarded to brands date back centuries. 1. Cars: Land ...

Barbour shells out on search ads to fight fakes

03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying...Barbour' generate the text "Don t get caught buying fakes, see which fake websites to avoid". The ad ...

Admiral Sportswear calls in Radiator PR to promote high-end fashion line

26 Jan 2012 | by Elizabeth Pears

Admiral, the British sportswear brand that manufactured football kits for some of England's top

Vision Express 'we'll see you right' by Dare

25 Jan 2012

The new 60-second spot tells the story of a dog who goes some distance to get rid of his master s ugly ?glasses. A 30-second cut-down is also part of the campaign. The ad was written by the creative directors Nick Bird and Lee Smith, and directed by James Griffiths through Moxie Pictures. Post ...

Helen Edwards: Marketers beware the pursuit of happiness

25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year

Suppose you learned today that your brand had achieved a new high on some significant measure: awareness, say, or market share. Would you be happy? Sure you would. You'd have every reason to feel that dictionary-definition 'state of wellbeing and contentment'. For a while. Come the next quarterly review ...

My YouTube ad of the week: Amy Kean, MPG Media Contacts

20 Jan 2012

getting lots of views. Good viral advertising resonates with people and gets them talking. It shocks some ...

SHIFT: Personalisation key to coping with the death of the tribe

20 Jan 2012 | by Nicola Clark

It is a widely acknowledged marketing truth that what consumers really want is to connect with people, not brands. Consumers have a 'herd mentality' and tend to want what other people have, are getting or wearing. In the past, marketers have labelled these groups of consumers 'tribes', defined ...

Pitch Update

19 Jan 2012

to develop the character, rather than get rid of him completely. The 10 million Macmillan Cancer Support ... ? Then you might enjoy getting to grips with a tricky brief from Gloucester Police. The boys in blue ... and Initiative - are all planning to pitch, there is some interest as to whether any other networks will throw ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

, Cara, dancing to a particularly grating version of the song YMCA. Some may question whether ... or on the fringes are less enamoured. The important thing is that the target audience likes it and gets the message ... . Some observers argue that it came across more like an ad for the TV talent show than for the retailer ...

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