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Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

Although the economy has continued to provide a headache for marketers, some TV advertising managed

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...

My YouTube ad of the week: David Prideaux, Publicis Chemistry

19 Oct 2011

an unexpected resonance. And because it's on YouTube, we get to listen to the whole song and can download ...

Media Week Awards' co-chairs talk on camera about this year's event

24 May 2011 | by Jeremy King

on in this industry and a lot of really bight people who do some really good work. "To be judged as the Best Media ...

KFC 'emergency chairs' by BBH

06 Apr 2011

The ad centres on an extended family getting together for a summer lunch in the garden with KFC food. The ad, which was shot in South Africa, was directed by award-winning director and documentary maker Benito Montorio. It follows the family members searching for extra seats. As more people ...

Profile: Brian Waring, vice-president of marketing and category for Starbucks UK & Ireland

09 Mar 2011 | by Gemma Charles

can get truly excited about. There is good reason for Waring's exuberance. As we report in our news ... the new look. Some consumers have complained that it looks too commoditised and has lost any quirkiness ... the Starbucks website and shared the new identity because we wanted to have a conversation about it. Some people ...

McDonald's 'festive menu' by Leo Burnett

03 Dec 2010

The TV ad, by Leo Burnett, features customers singing their orders to the tune of 'Deck the Halls'. The 30-second ad shows cars full of people, some dressed as Santa, singing their orders at McDonald's drive-thrus. The promotion launches McDonald's Festive Deluxe menu, which will see the return ...

McDonald's highlights its golden arches

08 Oct 2010 | by Sara Kimberley

's roof won't go up in the rain. Their situations improve however, when they get a glimpse of McDonald ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

Remind yourself of your brand fundamentals before getting swept along by the social media tide...: "Social media: as you can see, we're learning as we go." Aren't we all to some degree? In addition ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

Thank God that, these days, it's no longer just ads that get us excited; it's things like ... people get behind something and passionately believe in it, the sky is the limit. So, if we've learnt ... as obsessed with the smaller nuts and bolts of how consumers would experience our brand as we were ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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