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Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

of are they doing it fast enough and some would say they are and some would say they need to speed up. "There ... are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...

Subway out-muscles McDonald's on Facebook

21 May 2012 | by Gemma Charles

with the Facebook Page in some way, placing the sandwich chain among the leaders in the industry. Subway s social ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

15 May 2012 | by John Reynolds

, which attracted more than 25,000 questions, was criticised in some quarters for the vagueness ...

The truth about youth: Do you know Generation Z?

20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Olympics campaign, and getting him to choose one of his own favourite young singers, Katy B, for it ... to get in front of this audience. 'Brands are simply trying to buy eyeballs rather than earn the right ...

Starbucks marketer Ian Cranna on changes at the coffee chain

19 Apr 2012 | by Gemma Charles

of last year, says: 'We had some roundtables with customers and what we heard was that people who were ... is less personal these days. You get up, get on the Tube, and there's a grey sea of faces, and then you ... of the year, drew grumbles from some consumers, who felt that the old programme was more generous ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

17 Apr 2012 | by Noelle McElhatton

to deflect some of the criticism, and we await the ads from McDonald s et al extolling the very real ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

16 Apr 2012 | by Arif Durrani

Responding to a report from the Academy of Medical Royal Colleges in which comparisons were made between some food companies and tobacco giants, ISBA slammed its findings and timing, coming little more than 100 days before the start of the London 2012 Olympics, as "simply opportunistic, ambush PR ...

Medical body calls for Olympic ban on Coke and McDonald's

16 Apr 2012 | by Daniel Farey-Jones

In a front page interview with The Observer, Professor Terrence Stephenson, the vice-president of The Academy of Medical Royal Colleges compared some food companies to tobacco companies, which sought to delay crackdowns on their products. The Academy is an umbrella organisation for medical royal colleges ...

Burger King pushes innovation message with first lamb recipe

29 Mar 2012 | by Matthew Chapman

werewolf, the girl silently motions that he has got some sauce on his chin. Television activity ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

24 Mar 2012 | by Gemma Charles

% fewer calories than its core Chosen By You brand Coca-Cola GB will reduce the calories in some ...

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