to remove filtersWhitbread appoints EHS 4D for CRM activity
08 Dec 2011 | by Sara Kimberley
, Beefeater Grill, Table Table, Brewers Fayre and Taybarns brands, as Whitbread looks to overhaul some of its ...
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Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo...of the demand we were getting for digital specialists to work in marketing. The modern marketing department ... is getting increasing value for money from its ad budgets by boosting its online investment. 'There ... people,' says James Whitehead, executive partner at JWT London. 'There are few automated shortcuts to get ...
Little Chef in £30m restaurant revamp
03 Oct 2011 | by Sophie Maden
RCapital, which saved the chain from bankruptcy in 2007, could open the new restaurants over the next five years as part of the strategy overseen by RCapital chairman Graham Sims, BP's former retail director. Little Chef restaurants will also be equipped with drive-through services at some branches ...
McDonald's highlights its golden arches
08 Oct 2010 | by Sara Kimberley
's roof won't go up in the rain. Their situations improve however, when they get a glimpse of McDonald ...
Dead burger man used in ad targeting McDonald's
15 Sep 2010 | by Staff
concentration of fast food restaurants. The ad has been called irresponsible by some, including the National ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
