creeping unease about it, some commentators have alighted on a precedent: the Cadbury and Lever company ... and is a partner at Passionbrand, where she works with some of the world's biggest brands. 30 SECONDS ... customers the chance to own their electricity generation and cut bills, or even sell some of the electricity ...
. Some tiddlers and niche brands nibble away at the market edges. You're charged with achieving strong ... . As for some kind of 'merger', well, we'll know soon enough. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner at Passionbrand, where she works with some of the world ...
with the touchy-feely awareness of the cabin crew, so you'd better get back there and muck in. Capital-B Bonding ... means embracing some of the techniques that have been pioneered in the academic world. Market ... , an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
are removing all branded and emotional experiences from their aisles and forcing shoppers to get their fix ... the brand to get back into Britons' hearts. At the very least, it's a good way of getting Cadbury talked ...
recession since the 30s. However, the latest research shows that digital media have, to some degree ... ' online marketing abilities, allied to a general trend of online price deflation, has helped to take some ... % of its 218.3m overall media bill. Some of the more dramatic changes at the top of the list include ...
of nearly 10% year on year - as brands struggled to get to grips with the scale and scope of the economic ... points out that some marketers have been able to use more rigorous measurement of return on investment ... not always get through. In 2009 media owners suffered as advertisers not only reduced their overall ...
.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had ... magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting
-phobia. From next season, activity carrying the slogan 'Some people are gay. Get over it!' will be displayed ...
The fast-food chicken restaurant operator has trademarked a Cayan Grill logo, which has already been used in Australia to push its first foray into healthier grilled chicken products. In April, KFC launched grilled chicken in some of its Australian restaurants ahead of a full roll-out in early 2009 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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